What are the responsibilities and job description for the Email Marketing Specialist position at Copart?
Copart, Inc. a technology leader and the premier online vehicle auction platform globally, with over 200 facilities located across the world, Copart links vehicle sellers to more than 750,000 buyers in over 190 countries. We believe in providing an unmatched experience, every day and everywhere, driven by our people, processes, and technology.
About Us
For over four decades, Copart has led the industry in innovation and customer service, enabling the company to grow profitably in markets across the globe. The Email Marketing team plays a crucial role in delivering impactful communications that drive engagement and business results. We are a high-output, collaborative team looking for a talented Email Marketing Specialist to support our UK email marketing efforts.
About The Role
As an Email Marketing Specialist, you will be responsible for creating, executing, and optimizing high-performing email campaigns that engage our audience and drive conversions. You will work closely with stakeholders across different regions while reporting to our Sr. Email Marketing Manager based in the US. This role requires a mix of technical expertise, marketing strategy, data-driven decision-making, and strong collaboration skills to enhance customer retention and acquisition.
Key Responsibilities
- Develop, execute, and optimize email marketing campaigns using Salesforce Marketing Cloud.
- Build and troubleshoot emails using HTML, CSS, and AMPscript to ensure responsive, visually appealing designs.
- Utilize Automation Studio, Journey Builder, and Intelligence Reports to enhance campaign effectiveness.
- Develop and maintain automated email workflows, drip campaigns, and trigger-based emails to nurture leads and engage customers throughout their journey.
- Write, edit, and troubleshoot SQL queries for data segmentation and campaign execution.
- Ensure email deliverability best practices, compliance, and performance tracking.
- Collaborate with developers, business owners, project managers, and leadership to ensure alignment with business goals.
- Analyze and report on campaign performance, making data-driven recommendations for improvement.
What We’re Looking For
- 2-3 years of hands-on experience with Salesforce Marketing Cloud (or a similar enterprise email marketing platform).
- Good understanding of SQL, with the ability to write and troubleshoot queries.
- Hands-on experience with HTML and CSS for email development.
- Familiarity with AMPscript and personalization techniques.
- Experience using Automation Studio and Journey Builder to create automated campaigns.
- Salesforce Marketing Cloud certifications are a plus.
Why Join Us?
- Work with a team of highly skilled marketing professionals in a collaborative, fast-paced environment.
- Opportunity to develop and refine your skills with enterprise-level email marketing technology.
- Career growth opportunities within a globally recognized organization.
- Competitive salary and benefits package.
If you're a driven, detail-oriented, and collaborative Email Marketing Specialist looking to make an impact, we’d love to hear from you! Apply today and help shape the future of our global email marketing strategy.
Benefits Summary
- Medical/Dental/Vision
- 401k plus a company match
- ESPP - Employee Stock Purchase Plan
- EAP - Employee Assistance Program (no cost to you)
- Vacation & Sick pay
- Paid Company Holidays
- Life and AD&D Insurance
- Discounts
Along With Many Other Employee Benefits.
At Copart, we are focused on harnessing the power of diversity, inclusion, and collaboration. By embracing diverse perspectives, we open doors to innovation and unleash the full potential of our team. We are dedicated to fostering a workplace where everyone feels appreciated, included, and inspired to grow and contribute meaningfully.
