What are the responsibilities and job description for the Health Scholar Marketing Manager position at COPE Health Solutions?
COPE Health Solutions is at a pivotal point in its growth trajectory and amid streamlining people, processes and tools across the firm. The Marketing Manager will play a critical role as the company continues to grow, as a key player accelerating lead generation, sales processes and performance.
FLSA Status | Exempt | Salary Range | $66,560 - $73,000 |
Reports To | Regional Manager | Direct Reports | None |
Location | Hybrid in LA Office | Travel | Up to 60% |
Work Type | Regular | Schedule | Full Time |
Position Description:
- Develop and maintain reports and dashboards to provide real-time insights to the management team
- Work closely with the technology team in maximally utilizing the Salesforce CRM and Pardot platform, ensuring data accuracy, compliance, and proper utilization by the workforce team
- Work collaboratively with the various regional and central management teams to plan and execute integrated marketing campaigns across digital and traditional channels for the workforce sides of the company
- Manage list segmentation and development of cohorts to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects
- Serve as a project manager on email campaigns for the service line, maintaining email delivery schedules, creating email templates, assisting with design, copy and structure of emails and monitoring campaign metrics
- Day-to-day marketing tasks, which may include social media publishing, web site content development, paid advertising support, and managing and distributing sales enablement materials
- Research thought leadership opportunities for healthcare subject matter experts and assist in proposal submissions
- Coordinate outreach to broaden the brand reach and communicate the value and mission of the company
- Stay informed about industry trends and competitor offerings
- Assist with the management and marketing of the workforce alumni program
- Manage the Job Board process, ensuring regular updates and effective communication of job postings
Qualifications:
- Bachelor’s degree required in Business, Marketing, or a related field
- 1-2 years of previous experience integrating and supporting sales or marketing processes
- Experience in using Salesforce or similar CRM systems (Zoho, Hubspot, etc.)
- Experienced in Pardot or similar marketing tools (Marketo, Hubspot Marketing, etc.)
- Understanding of the sales process and the importance of marketing in growth as it supports these goals
- Experience with reporting and analytics. Ability to draw insights and intelligence from data.
- Expertise in Microsoft PowerPoint and Microsoft Excel
- Strong analytical, organization, and communication skills
- Ability to work independently and effectively on multiple projects in a fast-paced environment
- Skills related to effective project management, including strong work ethic, attention to detail, time management, ability to prioritize, flexibility and willingness to learn
- Must be innovative and willing to present new ideas to help enhance marketing efforts
- Experience in business development or marketing related to healthcare is a plus
Benefits:
As a firm passionate about health care, we’re deeply committed to the health and wellness of our own team members. We offer comprehensive, affordable insurance plans for our team and their families, and a host of other unique benefits, such as a yearly stipend for wellness-related activities, and a paid parental leave program. You can learn more about our benefits offerings here: https://copehealthsolutions.com/careers/why-cope-health-solutions/.
What We Do:
COPE Health Solutions (CHS) is a national tech enabled services firm powering success in risk arrangements and development of the future workforce for payers and providers. Our team brings deep expertise, experience, proven tools, and processes to improve financial performance and quality outcomes for all types of payers and providers, de-risking the roadmap to advanced value-based payment.
Our firm has expertise in all aspects of population health, strategy, delivery system development, payment systems reform, workforce development and population health management support services, including peerless analytics and performance improvement. We are driven by our passion to help transform health care delivery, align financial incentives to support population health management and build the workforce needed as health care moves to value-based care.
COPE Health Solutions’ Analytics for Risk Contracting (ARC) Suite provides a powerful array of analytic and reporting tools designed to achieve optimal value and performance for organizations currently in or planning to move to risk-based arrangements. Leveraging our extensive, hands-on expertise in helping IPAs, ACOs and health systems achieve successful outcomes in risk contracts, our team of managed care experts draw insights from the analytic outputs that are tailored to each organization’s unique circumstances to interpret the data and recommend initiatives to help improve total cost and quality.
Our multidisciplinary team of health care experts provides our clients with the experience, capabilities, and tools needed to plan for, design, implement and support both the development and execution of strategy and developing solutions to some of the industry’s most complex problems. We partner with our clients through aligned mission and financial incentives to pursue performance excellence in a challenging and rapidly evolving health care environment.
To Apply:
To apply for this position, or to view all available positions, visit us at https://copehealthsolutions.com/careers/open-positions/.
Salary : $66,560 - $73,000
