Director, Franchise Strategy

This individual will be responsible for market shaping, disease education brand planning, and other pre-launch & launch initiatives ahead of the expansion of the franchise in late 2025. The ideal candidate has a versatile range of marketing skills and seamlessly collaborates with stakeholders across functions in a nimble, fast-paced environment.

Responsibilities:

• Lead cross-functional launch coordination & initiatives, including facilitation of core launch team meetings, launch readiness reviews and commercial readiness preparation
• Lead the development of analyses & recommendations for lifecycle management of the endocrine division franchise
• Guide the development of market research and commercial data analyses and translate data into key insights/communication strategies for market shaping initiatives
• Lead the development, evolution and implementation of the yearly franchise strategic plan for the endocrine division
• Collaborate with key stakeholders, internally and externally, to develop and execute disease state education initiatives to raise awareness of hypercortisolism among key provider & patient audiences
• Develop HCP & patient targeting strategies for market-shaping initiatives
• Develop communication materials and collateral in support of business objectives, ensuring consistent messaging across all communications, including franchise-wide lexicon and cross-divisional messaging
• Support the development of analytics and metrics to support market-shaping objectives 
• Ensure legal/regulatory compliance and medical accuracy of all marketing materials

Preferred Skills, Qualifications and Technical Proficiencies:

• Strong cross-functional collaboration & coordination, project management, communication, and organization skills
• Experience effectively managing external agency partners, and collaborating with cross-functional teams and internal/external stakeholders to effectively implement strategies and programs
• Understanding of the legal and regulatory environment in pharmaceutical promotions
• Experience working in small to mid-sized biopharmaceutical firms is desired

Preferred Education and Experience:

• BS/BA degree (science or business degree preferred); MBA is a plus but not required
• 10 years of experience in marketing and/or relevant commercial experience in the pharmaceutical/ biotech industry, including a deep understanding of the digital space
• Travel approximately 20% of the time
• The position will be based in Redwood City/Bay Area; remote candidates with ample experience and expertise will also be considered

The pay range that the Company reasonably expects to pay for this headquarters-based position is $209,700 - $246,700; the pay ultimately offered may vary based on legitimate considerations, including geographic location, job-related knowledge, skills, experience, and education.

 Applicants must be currently authorized to work in the United States on a full-time basis.

Salary : $209,700 - $246,700