What are the responsibilities and job description for the Marketing Specialist position at CORE Physical Therapy?
Job Summary
We are seeking a dynamic and creative Marketing Specialist to join our team. The ideal candidate will be responsible for developing and implementing effective marketing strategies to enhance brand awareness and drive sales as well as direct in-person marketing to physicians and other referral sources. This role requires a blend of analytical skills and creative thinking, with a strong emphasis on digital and in-person marketing initiatives. The Marketing Specialist will collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business objectives.
Duties
- Develop and execute comprehensive marketing plans that align with business goals.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Create engaging content for various platforms, including social media, email campaigns, and the company website.
- Utilize SEO best practices to optimize website content and improve search engine rankings.
- Manage email marketing campaigns from conception to execution, analyzing performance metrics for continuous improvement.
- Collaborate with the sales team to create promotional materials that support product launches and sales initiatives.
- Use Adobe Creative Suite to design visually appealing graphics and marketing collateral.
- Monitor and report on the effectiveness of marketing campaigns, providing insights for future strategies.
- Assist in product management efforts by gathering feedback from customers and stakeholders.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field preferred.
- Proficiency in Adobe Creative Suite is essential.
- Strong understanding of digital marketing techniques, including SEO and email marketing.
- Experience in market research and analysis to inform strategic decisions.
- Familiarity with HTML is a plus for website content management.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a team environment while managing multiple projects simultaneously.
- Previous experience in sales or product management is an advantage.
Join our team as a Marketing Specialist where your creativity and strategic mindset will play a key role in driving our brand forward!
Job Types: Full-time, Part-time, Contract
Pay: $53,968.00 - $59,309.00 per year
Benefits:
- Paid time off
Schedule:
- Day shift
Work Location: In person
Salary : $53,968 - $59,309
