Director of Marketing & Communications

About CORE:

At CORE: we curate a global community of unlike-minded individuals united by their courage to defy definitions. Our members and Partners are relentlessly curious world builders, change makers, visionaries, leaders, and agents of transformation, who come from a range of thirteen distinct industries. As a community, we are committed to our collective performance, powered by dynamic engagement and exchange.

Position Summary:

The Director of Marketing and Communications is a visionary leader who will develop and execute comprehensive marketing and communications strategies that elevate the CORE: brand in New York City. This executive position reports directly to the C-suite and oversees all aspects of brand positioning, member communications, PR, partnerships, and digital marketing for the NYC club. The Director will lead a team of marketing professionals while collaborating with department heads to ensure that marketing initiatives support membership growth, member experience, and revenue objectives for the New York location.

The Specifics:

Strategic Leadership & Brand Stewardship

• Develop and implement a comprehensive marketing and brand strategy for the NYC club that aligns with CORE:'s business objectives and 5-year growth plan
• Lead the evolution of the CORE: brand in New York, ensuring consistency across all touchpoints while innovating to stay relevant to UHNW audiences
• Create and manage annual marketing and communications budget for the New York location
• Provide mentorship and leadership to the NYC marketing and communications team, fostering a culture of creativity, excellence, and accountability
• Serve as a key member of the New York leadership team, contributing to location strategy and organizational decision-making

External Communications & PR

• Design and oversee implementation of a sophisticated PR strategy that positions CORE: NYC as the premier UHNW private members club
• Build and maintain relationships with New York-based top-tier media outlets, influencers, and industry leaders
• Oversee crisis communications strategy for the NYC location and serve as chief spokesperson when required
• Develop strategic messaging for major announcements, local initiatives, and the 20th anniversary milestone celebrations in New York
• Evaluate and select New York PR agencies/partners, ensuring alignment with the CORE: brand while maximizing local media opportunities

Member Communications & Engagement

• Create a comprehensive member communications framework that delivers exceptional value and strengthens community bonds
• Oversee development of communications that effectively convey CORE:'s unique value proposition to different member segments
• Lead the development of innovative digital and experiential touchpoints to enhance member engagement
• Establish metrics and feedback mechanisms to continuously improve member communications effectiveness
• Collaborate with the Membership team to develop targeted retention strategies and communications

Team Leadership & Development

• Build, mentor, and lead a high-performing New York marketing and communications team
• Establish clear roles, responsibilities, and performance metrics for team members
• Foster collaboration between marketing/communications and other NYC departments
• Identify skills gaps and create development plans to strengthen the team's capabilities
• Create an environment that encourages innovation, strategic thinking, and creative excellence

Programming & Content Strategy

• Oversee the development of a comprehensive content strategy that elevates CORE: NYC's brand positioning
• Establish strategic framework for evaluating and approving New York programming initiatives
• Ensure all content and programming reflects CORE:'s brand values and meets NYC member expectations
• Guide the integration of digital and physical experiences to create seamless member journeys
• Lead the strategic development of signature New York experiences for the 20th anniversary celebrations

Partnership & Alliance Development

• Design and implement a strategic partnership framework to identify and secure high-value New York-based collaborations
• Cultivate relationships with NYC luxury brands, cultural institutions, and thought leaders that enhance CORE:'s positioning
• Develop innovative co-branding opportunities that create unique value for New York members
• Leverage the Partner Club network to enhance NYC member benefits and experiences
• Create metrics to evaluate partnership ROI and member satisfaction within the New York membership

Data Analytics & Performance Optimization

• Establish comprehensive analytics framework to measure all marketing and communications initiatives
• Develop dashboards and reporting mechanisms to track KPIs and demonstrate ROI to leadership
• Utilize data insights to continuously optimize marketing strategies and resource allocation
• Lead market research initiatives to better understand member needs and competitive landscape
• Apply predictive analytics to identify emerging trends and opportunities

Digital Transformation

• Lead the ongoing evolution of CORE:'s digital ecosystem, including website, app, and digital communications
• Develop an integrated digital strategy that enhances member experience while supporting business objectives
• Oversee the implementation of cutting-edge digital tools and platforms
• Ensure a seamless omnichannel experience that reflects CORE:'s premium positioning
• Drive innovation in digital member experiences that set new standards for the industry

Ideal Attributes:

• Relentless curiosity
• Resourcefulness
• Resilience

Experience and Qualifications:

• 5 years of experience in marketing/communications, preferably in luxury hospitality or private clubs
• Demonstrated experience managing complex communication strategies
• Strong project management skills with ability to coordinate multi-faceted and cross-departmental initiatives
• Exceptional organizational skills & ability to multitask in a fast-paced environment
• Advanced proficiency in Microsoft Office suite
• Strong writing and editing skills with an understanding of luxury brand voice
• Excellence in interpersonal communication with both internal teams and high-net-worth individuals
• Experience with CRM systems (Salesforce knowledge a strong plus)
• Bachelor's degree in Marketing, Communications, or related field