B2B Social Media Manager

B2B Social Media Manager What We Need Corpay is currently looking to hire a B2B Social Media Manager within our U.S. payments group division. This position falls under our marketing line of business and is located in the United States. In this role, you will lead and execute the social media strategy with a focus on driving brand awareness, engagement, and lead generation in a business-to-business (B2B) environment. You will report directly to the Chief Creative & Communications Officer and regularly collaborate with the creative, production, sales, and marketing teams.   How We Work As a B2B Social Media Manager, you will be expected to work in an onsite environment. Corpay will set you up for success by providing: Assigned workspace in Atlanta, GA Company-issued equipment Formal, hands-on training   Role Responsibilities The responsibilities of the role will include: Developing and implementing a comprehensive B2B social media strategy aligned with the company's business goals. Conducting market research to understand industry trends, target audience behaviors, and competitors' activities. Creating and overseeing the production of engaging, high-quality content, including posts, articles, graphics, videos, and infographics. Tailoring content to specific platforms such as LinkedIn, Twitter, and other relevant professional networks. Maintaining a consistent posting schedule and ensuring brand voice and messaging are cohesive across all platforms. Actively engaging with followers, responding to comments and inquiries, and fostering relationships with industry influencers. Building and nurturing professional communities around the brand to increase loyalty and advocacy. Designing and executing social media campaigns to drive traffic to the website, generate leads, and convert them into customers. Collaborating with the sales and marketing teams to ensure alignment on lead generation strategies. Tracking, measuring, and reporting on the performance of social media campaigns using analytics tools. Using data-driven insights to refine strategies and demonstrate ROI on social media initiatives. Working closely with cross-functional teams, including content marketing, design, and sales, to create integrated campaigns. Staying updated on emerging social media trends and tools to keep the company at the forefront of digital innovation.   Qualifications & Skills Bachelor’s degree in Marketing, Communications, Business, or a related field. 3 years of experience required Proven experience as a Social Media Manager, preferably in a B2B environment. Strong understanding of B2B marketing strategies and buyer personas. Proficiency in using social media management tools (e.g., Hootsuite, Sprout Social, or Buffer) and analytics platforms. Exceptional writing and editing skills with attention to detail. Experience in creating paid social media campaigns and working with advertising platforms (e.g., LinkedIn Ads, Facebook Business Manager). Excellent interpersonal and communication skills for engaging with diverse professional audiences. Ability to manage multiple projects, meet deadlines and work independently in a fast-paced environment. Preferred Qualifications Knowledge of SEO, SEM, and digital marketing principles. Experience working in a SaaS, technology, or enterprise-focused industry. Certification in digital marketing or social media strategy is a plus.   Benefits & Perks Medical, Dental & Vision benefits available the 1st month after hire Automatic enrollment into our 401k plan (subject to eligibility requirements) Virtual fitness classes offered company-wide Robust PTO offerings including major holidays, vacation, sick, personal, & volunteer time Employee discounts with major providers (i.e. wireless, gym, car rental, etc.) Philanthropic support with both local and national organizations Fun culture with company-wide contests and prizes   Equal Opportunity/Affirmative Action Employer Corpay is an Equal Opportunity Employer. Corpay provides equal employment opportunities to all employees and applicants without regard to race, color, gender (including pregnancy), religion, national origin, ancestry, disability, age, sexual orientation, gender identity or expression, marital status, language, ancestry, genetic information, veteran and/or military status or any other group status protected by federal or local law. If you require reasonable accommodation for the application and/or interview process, please notify a representative of the Human Resources Department. For more information about our commitment to equal employment opportunity and pay transparency, please click the following links: EEO and Pay Transparency #LI-IF1 #LI-CORPAY