Demo

Marketing Manager

Corporate/HQ | DC
Washington, DC Full Time
POSTED ON 1/14/2025
AVAILABLE BEFORE 3/19/2025

KNEAD is seeking a highly skilled and proactive Marketing

Manager to join our team. This individual will assist with the development and

execution of marketing campaigns, manage digital advertising efforts, analyze

performance metrics, and assist with content creation and administrative

support. The ideal candidate is detail-oriented, creative, and capable of

managing multiple priorities in a dynamic environment.

KEY RESPONSIBILITIES

WHAT WE LOOK FOR :
  • MARKETING
  • SUPPORT

    • Assist
    • with planning, development and execution of

      marketing campaigns, including copy, creative assets, and communication

      strategies for multiple restaurant locations

    • Oversee
    • campaign timelines, coordinate  and

      communicate logistics with the operations team, designers, vendors, and

      internal teams to ensure alignment and support for marketing activities as well

      as effective campaign delivery.

    • Work
    • closely with restaurant managers and staff to gather critical information and

      insights to impact marketing strategy.

    • Maintain
    • detailed recaps of events and campaigns.

    • Implement
    • and manage digital advertising campaigns, including Google Ads and social media

      ads, to drive reservations, website visits, and direct orders.

    • Track
    • and analyze campaign performance, making data-driven adjustments as needed.

    • Collaborate
    • with Marketing Coordinator and Guest Relations Manager in successful marketing

      audits, guest feedback responses, monthly reports, gift card processing,

      restaurant orders, maintaining KNEAD Reserve membership program and local store

      marketing outreach.

    • Assist
    • with fostering ongoing PR relationship

    • MENU
    • CONTENT CREATION

    • Work with marketing department and restaurant
    • teams as well as independently, to develop engaging content for social media,

      email newsletters, websites and marketing collateral

    • Assist Graphic Designer to create promotional
    • materials, including flyers, posters and online graphics

    • Assist Marketing Team and Graphic Designer with
    • updating, proofreading, and formatting seasonal and special menus for various restaurants

      and platforms, including websites and third-party sites.

    • SOCIAL
    • MEDIA MANAGEMENT

    • Assist marketing team with creating and maintaining
    • monthly editorial calendars for social media platforms (Instagram, Facebook).

    • Manage and update link tree accounts.
    • Design and execute social media advertising
    • campaigns.

    • Monitor social media engagement and identify
    • high-performing ideas for scalability.

    • Collaborate with influencers and assist with
    • capturing content on-site at restaurants.

    • EVENT COORDINATION
    • Assist in the planning and execution of events,
    • such as restaurant openings, special promotions, recruitment job fairs, and

      community events.

    • Coordinate with local businesses and community
    • organizations for joint marketing opportunities.

    • MARKET
    • RESEARCH

    • Conduct market research to identify new
    • marketing opportunities and trends within the restaurant industry.

    • Analyze competitor activities and customer
    • preferences to inform marketing strategies.

    • QUALIFICATIONS
    • Bachelor’s degree in marketing, communications,
    • or a related field.

    • Minimum of 3 years of experience in marketing,
    • social media management, or related role.

    • Use advanced skills in Adobe InDesign,
    • Illustrator, and Photoshop (other Adobe program skills are a plus).

    • Proficiency in social media platforms
    • Instagram, Facebook, LinkedIn etc.) and digital marketing tools (Canva,

      Hootsuite).

    • Experience with digital advertising platforms,
    • including Google Ads and social media.

    • Photography / Videography skills are a plus.
    • Excellent organizational and project management
    • skills.

    • Strong writing, editing and verbal communication
    • abilities.

    • Ability to analyze data and metrics to drive
    • campaign success.

    • Creativity and a proactive approach to
    • problem-solving.

    • Passion for food, hospitality and guest
    • engagement a plus.

      WHAT MAKES OUR TEAM WORTH JOINING?

      How About :

    • Incredibly competitive salary with opportunity for promotion and development
    • An expense account of up to $800 / month for dining, gym, dry cleaning, spa services, and parking
    • 401K
    • Generous PTO
    • An achievable, straightforward bonus program of up to 20% of your annual salary
    • Medical / Dental / Vision
    • Dining allowances that can be used in any restaurant
    • Parking
    • Continuing Education
    • Professional Development

    Salary : $800

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