What are the responsibilities and job description for the Senior Brand Strategist position at Corsair?
Conduct market intelligence and research to identify requirements for current and future products.
Develop product positioning and messaging that clearly differentiates products in the market.
Support the business by driving the entire product life cycle, encompassing strategic planning, development, and tactical activities.
Provide business leadership to the cross-functional product development team throughout design, development, and product releases.
Help to define product features sets by analyzing cost trends and end-user buying preferences.
Work directly with the Go To Market team to create and execute GTM plans for new products.
Train sales teams on new products and develop sales tools that support the selling process of the products.
Develop market intelligence by understanding buyer behaviors, how they buy, and their buying criteria.
Be an expert on competition (products, pricing, positioning) and how to beat them.
Develop demand creation strategies and manage marketing programs that drive demand for the products.
Develop content and collateral, including sales and partner presentations, white papers, datasheets, box copy, customer case studies, website content, etc.
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