What are the responsibilities and job description for the Marketing Campaign Manager - Visual Lease position at CoStar Group?
Marketing Campaign Manager - Visual Lease
Job Description
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our Clients. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our Clients, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our Clients, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
Visual Lease
Job Description
As a Marketing Campaign Manager you’ll go beyond traditional lead generation to play a key role in driving revenue. You will partner with the sales team, product marketing, leadership, and other departments to create and execute integrated campaigns that fuel our pipeline, grow customer relationships, and align with our business objectives. This is an exciting opportunity to be part of a dynamic, fast-paced team that thrives on innovation and collaboration.
You’ll thrive in this role if you’re excited about making an impact and driving business growth through creative, strategic campaigns. You’re proactive, constantly looking for innovative ways to improve processes and results, bringing enthusiasm to the team and inspire others to perform at their best. You’re not afraid to try new things and push boundaries to achieve better outcomes. Ready to make a difference? Apply today to be a part of a fast-paced, innovative team that’s changing the way organizations manage their leases.
This position is full-time in the office and based in New Jersey or Atlanta.
Responsibilities:
Paid Media Campaigns:
Tracking, Analytics & Reporting:
Cross-Functional Collaboration:
Content & Messaging Development:
Communication & Leadership:
Forward-Looking Strategy:
Basic Qualifications
What’s in it for you?
When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.
Our benefits package includes (but is not limited to):
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
Job Description
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our Clients. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our Clients, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our Clients, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
Visual Lease
As the centralized system of record for all lease-related financial, operational, and legal data, Visual Lease, a CoStar Group company, is purpose-built to support every team involved in managing a company’s leased and owned assets. Informed by nearly three decades of experience, our platform integrates lease management, lease accounting, and sustainability reporting, enabling organizations to save time, mitigate risks, reduce costs, and support sustainability initiatives. Our award-winning software is used by 1,500 organizations to manage more than 1 million real estate, equipment, and other leased asset records globally.
Job Description
As a Marketing Campaign Manager you’ll go beyond traditional lead generation to play a key role in driving revenue. You will partner with the sales team, product marketing, leadership, and other departments to create and execute integrated campaigns that fuel our pipeline, grow customer relationships, and align with our business objectives. This is an exciting opportunity to be part of a dynamic, fast-paced team that thrives on innovation and collaboration.
You’ll thrive in this role if you’re excited about making an impact and driving business growth through creative, strategic campaigns. You’re proactive, constantly looking for innovative ways to improve processes and results, bringing enthusiasm to the team and inspire others to perform at their best. You’re not afraid to try new things and push boundaries to achieve better outcomes. Ready to make a difference? Apply today to be a part of a fast-paced, innovative team that’s changing the way organizations manage their leases.
This position is full-time in the office and based in New Jersey or Atlanta.
Responsibilities:
Omni-Channel Campaign Strategy & Execution: Lead and execute account-based marketing (ABM) strategies across 1:1, 1:Few, and 1:Many tactics to engage prospects and customers within targeted segments and verticals—from ideation and planning to preparation and deployment.
- Develop and manage evergreen campaigns to maintain ongoing engagement. Collaborate with sales to align on nurturing tactics and ensure campaigns drive pipeline growth and revenue.
- Utilize nurture programs to move prospects through the funnel and optimize conversion opportunities.
Paid Media Campaigns:
- Collaborate with agency to develop, implement, and optimize paid media campaigns (Google Search/Display, LinkedIn Ads, Review Sites) to drive quality leads and enhance brand visibility.
- Monitor performance closely and provide recommendations to adjust strategies to achieve optimal results.
Tracking, Analytics & Reporting:
- Utilize tools such as HubSpot, Salesforce, Google Analytics to track and report on campaign performance—from lead generation to pipeline conversion.
- Provide data-driven insights on ROI, CPL, and other KPIs, using this data to adjust existing campaigns and optimize future campaigns.
Cross-Functional Collaboration:
- Work closely with sales, product, revenue operations, and leadership teams to ensure alignment on goals, messaging, and KPIs.
- Regularly communicate campaign results and share insights to ensure alignment across the organization.
Content & Messaging Development:
- Collaborate with content and creative teams to craft compelling marketing assets—landing pages, email campaigns, social media, ads, and more—that resonate with target audiences.
- Ensure that all content aligns with buyer personas and the customer journey.
Communication & Leadership:
- Clearly communicate campaign results, insights, and opportunities to leadership and sales teams.
- Share how campaigns are contributing to the business’s revenue goals and provide actionable recommendations for continuous improvement.
Forward-Looking Strategy:
- Stay ahead of the curve by researching industry trends, tools, and strategies.
- Apply new approaches to keep campaigns fresh, impactful, and relevant in a fast-changing environment.
Basic Qualifications
- A bachelor’s degree is required from an accredited, not-for-profit University or College, preferably in marketing, business, communications, or a related field.
- A track record of commitment to prior employers.
- 4-5 years of experience in marketing campaign management, demand generation, and ABM, preferably in B2B SaaS, FinTech, or related industries.
- Proven track record in managing ABM campaigns (1:1, 1:Few, and 1:Many) and driving measurable results.
- Proven experience managing end-to-end paid campaigns across Google Search/Display, LinkedIn Ads, and SEO. Skilled in optimizing campaigns based on performance metrics like CPL, ROI, and conversion rates to drive results.
- Experienced in using tools like Google Analytics, HubSpot, Salesforce, 6Sense, Terminus, and Demandbase to track, analyze, and optimize campaign performance.
- We’re looking for someone who thrives in a collaborative environment, values teamwork, and embraces a "we" mentality over individual success.
- You can confidently communicate with leadership, sales, and other teams to ensure everyone is on the same page and campaigns are executed effectively.
Preferred Qualifications
- Skilled in making data-driven decisions, managing leads, and aligning closely with sales teams to ensure seamless execution and success.
- A blend of creative and strategic thinking, skilled in crafting compelling content while managing broader campaign strategies. Able to balance big-picture vision with attention to detail and collaborate effectively with sales, leadership, and marketing teams to ensure alignment and drive success across all campaigns.
- Thrive in a fast-paced, ever-evolving environment, with the ability to manage multiple projects simultaneously while delivering high-quality results.
- Experience in a sales-oriented role such as BDR, Inbound/Outbound Sales, or similar—helpful in understanding the sales process and collaborating effectively with the sellers and revenue and leaders.
What’s in it for you?
When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.
Our benefits package includes (but is not limited to):
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Virtual and in person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.
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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
