Associate Director, New Market Development

Summary:

This position works in the Global Supply Chain Marketing division of Cotton Incorporated to identify, develop, and execute marketing programs that increase cotton’s presence in nontraditional products (beyond apparel and home textiles). This position must understand and work at the intersection of marketing strategy, business development, and technical marketing to design, execute, and manage comprehensive marketing programs. The position is responsible for managing a departmental budget, staff, and consultants. Please see our full ad and apply online at www.careerbuilder.com (keyword search: Cotton Incorporated).

Core Functions:

• Identify market opportunities to further the use of cotton as an ingredient in new product applications

• Evaluate business potential for cotton use and develop marketing strategies and programs

• Work with a holistic strategic and tactical understanding of technical development, marketing, and business development

• Initiate marketing programs with external contacts including retailers, manufacturers, brands, and supply chain organizations

• Coordinate technical research information to direct and enhance marketing programs

• Manage, programs, budget, and personnel in the New Market Development department

• Represent Cotton Incorporated at client meetings, trade events and corporate meetings

Job Requirements:

• Bachelor’s degree in business, marketing, or field related to textiles marketing; Master’s degree strongly preferred

• 10 years of relevant work experience in or related to textile marketing, textile technology, marketing of consumer products, and/or marketing of fiber or nonwoven products

• Experience working to identify and evaluate new product applications

• Knowledge of nonwovens materials and/or fibers, a plus

• Experience managing people, programs, and budgets

• Knowledge of marketing principles and ability to formulate marketing objectives and programs

• Ability to understand and evaluate technical information as it relates to technologies and the manufacturing of textiles

• Ability to coordinate and conduct multiple projects simultaneously

• Ability to analyze, interpret, distill and compile data and information to support marketing efforts  

• Advanced professional written and verbal communication; experience in presenting or public speaking

• Ability to interact with and conduct meetings with companies throughout the supply chain including technology suppliers, manufacturers, and brands

• Team-oriented approach – ability to work independently and within a team 

• Strong work ethic, motivation, and initiative

• Proficiency in Microsoft Office Suite

• This position requires domestic and international travel up to 30% of the time

Working Conditions / Physical Demands: 

• General office environment with quiet to moderate noise level

• Varied working conditions off-site due to travel

• Business casual dress clothes required

• Regularly required to sit and use hands to type and grasp, with frequent standing, walking, and bending/twisting at the neck/waist

• Occasionally required to push, pull, and reach above/below shoulder level

• Frequently required to lift and/or carry up to 20 pounds

• Frequently required to have face-to-face and telephone interaction with internal staff and external contacts

• Specific vision requirements include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus

Cotton Incorporated is an Equal Opportunity Employer. This Employer participates in E-Verify.