Director of Communications and Marketing

Job Overview
We are seeking a dynamic and experienced Director of Communications and Marketing to lead our communication strategies and enhance our brand presence. This pivotal role will involve developing and implementing comprehensive communication plans that align with our organizational goals. The ideal candidate will possess a strong background in digital marketing, copywriting, and product management, with a keen understanding of e-commerce and marketing strategies.

Core Responsibilities

• Serve on the leadership team to provide guidance on the organization's overall branding and marketing strategies
• Develop and execute communication and marketing strategies that promote the organization’s mission, programs and services.
• Oversee the creation of engaging content across various platforms, including websites, social media, and marketing materials.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding across all channels.
• Manage public relations efforts, including press releases, media outreach, and event coordination.
• Analyze market trends and audience insights to inform communication strategies and improve engagement.
• Utilize SEO best practices to enhance online visibility and drive traffic to digital platforms.
• Lead the design and production of promotional materials using Adobe Creative Suite.
• Monitor the effectiveness of communication campaigns through analytics and adjust strategies as necessary.
• Stay current with industry trends in digital marketing, e-commerce, and advertising to ensure innovative approaches.
• Stay informed of developments in the fields of marketing and communications, not-for-profit management and governance, and the specific services provided by COSA for the purpose of using this information to help the organization operate with initiative and innovation.

Qualifications - Knowledge and Skills

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field; Master’s degree preferred.
• Proven experience in a marketing and/or communications leadership role with a strong portfolio of successful campaigns.
• Proficiency in digital marketing tools and techniques, including SEO, WordPress, and e-commerce platforms.
• Exceptional copywriting skills with a focus on creating compelling narratives for diverse audiences.
• Strong understanding of product management principles as they relate to communication strategies.
• Excellent interpersonal skills with the ability to collaborate effectively across departments.
• A results-driven mindset with analytical skills to measure success.

Join us in this exciting opportunity to shape our communications strategy and make a significant impact on COSA's growth!

Job Type: Full-time

Pay: $65,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance

Schedule:

• 10 hour shift
• 12 hour shift
• 4 hour shift
• 8 hour shift
• Day shift
• Evening shift
• Monday to Friday
• Night shift
• Weekends as needed

Work Location: In person

Salary : $65,000 - $70,000