What are the responsibilities and job description for the Marketing/Retail Merchandiser position at Country Arbors Nursery?
About Us:
Country Arbors Nursery is a fifth-generation family-owned Nursery, serving the Urbana-Champaign community and beyond. As we continue to grow, we are looking for a creative and dynamic individual to join our team as a Marketing and Merchandiser.
Job Overview:
We are seeking a passionate, detail-oriented Marketing and Merchandiser to help elevate our brand presence, create captivating merchandising displays, and engage with our customers through targeted marketing campaigns. The ideal candidate will have an eye for design, strong communication skills, and experience in digital marketing, with a love for plants and gardening.
Responsibilities:
Marketing: ∙
Develop and execute marketing strategies to drive awareness, increase foot traffic, and promote seasonal promotions or events. ∙Create engaging content for our social media channels, website, email newsletters, and blog, highlighting products, seasonal trends, and gardening tips. ∙Collaborate with the sales team to create targeted email campaigns and seasonal promotions. ∙Track marketing analytics to evaluate campaign effectiveness and make data-driven recommendations. ∙Build and maintain partnerships with local businesses and organizations to enhance our community presence. ∙Manage digital advertising efforts (e.g., Google Ads, Facebook Ads) to promote products and services.
Merchandising: ∙
Plan and implement visually appealing in-store displays that highlight seasonal plants, gardening tools, and related products. ∙Work closely with the inventory and sales teams to ensure the right products are showcased in an engaging way that encourages customer purchases. ∙Stay up-to-date with gardening trends and collaborate with the buying team to make informed decisions on product placement. ∙Ensure that all displays are organized, clean, and easy to navigate for customers. ∙Assist with product placement for special promotions or events to maximize sales.
Qualifications: ∙
Proven experience in marketing, merchandising, or a related field. ∙Strong knowledge of social media platforms and digital marketing strategies. ∙Creative, detail-oriented, and passionate about gardening and home improvement. ∙Excellent written and verbal communication skills. ∙Ability to work independently, manage multiple tasks, and meet deadlines. ∙Previous experience in a retail or nursery environment is a plus. ∙Proficient in Microsoft Office Suite, Adobe Creative Suite (Photoshop, InDesign), and website content management systems (WordPress, Shopify, etc.). ∙A background in design or visual merchandising is preferred but not required.
Job Type: Full-time
Pay: $40,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- Employee discount
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- Weekends as needed
Experience:
- Marketing: 1 year (Preferred)
Ability to Commute:
- Urbana, IL 61802 (Required)
Ability to Relocate:
- Urbana, IL 61802: Relocate before starting work (Required)
Work Location: In person
Salary : $40,000 - $60,000
