What are the responsibilities and job description for the Freelance Product Marketing Manager (Programmatic) position at coupr?
About the Role
This is a Freelance position.
Coupr is seeking a results-driven Product Marketing Manager to drive communication of our premium DOOH inventory, features, and benefits to the market. You'll craft the messaging and positioning for our products through market research and a key understanding of Coupr’s suite of customer-facing initiatives. The ideal candidate has a deep understanding of the programmatic landscape!
What You Will Do
- Sales Enablement Collateral: Develop high-quality enablement materials centered on storytelling, including pitch decks, one-sheeters, case studies, and whitepapers.
- Messaging and Positioning: Craft differentiated product messaging that aligns with Coupr’s brand narratives, enhancing competitive positioning in the market
- Partner with sales and product teams to develop special product packaging including pricing models, key messages, and value proposition.
- Define Coupr’s “ad menu” and rate cards, identifying standard and native formats that drive value for our advertisers.
- Work closely with research and sales to conduct market analysis and studies to obtain an understanding of the competitive landscape and help establish product differentiators.
What You’ll Need
- 4-7 years of product marketing, marketing, or product management experience in B2B technology, preferably in ad tech
- Expertise in the programmatic ecosystem, including ad exchanges, DSPs, SSPs, and data providers.