What are the responsibilities and job description for the Digital Marketing Manager position at Courage Production?
Company Overview
True Story has been a leader in the food manufacturing industry, specializing in high-quality clean products. Our commitment to quality and innovation has made us a trusted name in both foodservice and retail markets, delivering exceptional products that reflect our rich heritage.
Summary
Digital Marketing Manager is responsible for developing and executing comprehensive digital marketing strategies across various online channels like social media, email, website content, and paid advertising, aiming to increase brand awareness, drive website traffic, and ultimately achieve business goals by leveraging data-driven insights and staying updated on the latest digital trends.
Key Responsibilities
- Create and implement comprehensive digital marketing strategies aligned with overall business objectives, including social media plans, content marketing calendars, SEO strategies, and paid advertising campaigns
- Manage social media accounts across platforms, monitor engagement, respond to comments, and develop strategies to increase followers and drive traffic.
- Oversee the creation, distribution, and optimization of website content, blog posts, and other digital assets to engage target audiences
- Manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, and other relevant channels, optimizing budgets and targeting to maximize ROI
- Develop and execute targeted email marketing campaigns to nurture leads, promote products/services, and drive customer engagement
- Identify innovative digital growth strategies
- Prepare reports on the performance of digital marketing campaigns as well as website traffic and other key performance metrics
- Allocate digital marketing budget effectively across different channels and campaigns
Requirements
- Bachelor's degree in marketing or a related field.
- Social media savvy, with passion of staying on top of digital trends.
- Ability to develop innovative and engaging digital marketing campaigns
- In-depth knowledge of various social media platforms and best practices
- Strong analytical skills with the ability to interpret and analyze consumer metrics, reports and trends.
If you are passionate about digital marketing and eager to make an impact within a storied company, we invite you to apply today and help us continue our tradition of excellence.
Job Type: Full-time
Pay: From $85,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- Weekends as needed
Experience:
- Digital marketing: 1 year (Required)
- consumer metrics: 1 year (Preferred)
Ability to Commute:
- Fairfield, CA 94533 (Required)
Ability to Relocate:
- Fairfield, CA 94533: Relocate before starting work (Required)
Work Location: In person
Salary : $85,000