What are the responsibilities and job description for the Marketing Specialist position at Courier Network Inc.?
Job Description
Job Description
The Marketing Specialist at Courier Network is responsible for the development and execution of comprehensive marketing activities, continual review of current marketing tactics, and identifying potential opportunities. The Marketing Specialist will collaborate cross-functionally with varied departments to execute new and existing marketing plans focused on strengthening the brand, driving engagement and increasing company awareness. The role requires a creative thinker who can translate business objectives into actionable marketing initiatives. The Marketing Specialist will ensure consistent messaging, impactful promotions and successful communication campaigns while building sustainable relationships and partnerships.
Essential Duties and Responsibilities
- Marketing Strategy :
Collaborate with the Director of Marketing, Director of Sales, and senior leadership to create short- and long-term marketing strategies that align with business objectives.
Develop and maintain a strong brand identity that resonates with the target audience and reflects the company’s values and mission accurately.
Plan, execute, and oversee promotional campaigns that drive lead generation, customer acquisition and retention.
Develop clear and concise communication plans for both internal and external audiences.
Education and Experience
The above statements are intended to describe the general nature of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required.
Core Competencies and Values
Benefits
CNW offers its employees a generous Employee Benefits Package including :
All benefits offered are subject to eligibility requirements, terms, and provisions set forth in the respective policies and plan documents, which you may request from Human Resources.
CNW is committed to providing equal employment opportunities to all employees and applicants. CNW does not tolerate discrimination against job applicants or employees because of race, color, creed, sex, religion, age, national origin, disability, marital status, genetic predisposition or carrier status, sexual orientation, and military status or any other protected class recognized under federal, state, or local law. This commitment extends to all aspects of the company's employment practices including, but not limited to, recruiting, hiring, promoting, transferring, compensation, benefits, training, leaves of absence, termination, and other terms and conditions of employment.
