Marketing Specialist

The primary content marketing focus is the Lifestyle brand within Cove Communities. Daily activities include content management to showcase the activities and events within each community. The goal is to maximize opportunities for marketing, public relations, and brand reputation through organic digital channels.

The role reports to the Snr Manager, Content Creation, but is a shared resource working closely with Community Lifestyle Coordinators, residents, and guests. The role requires travel throughout Florida and may perform other duties from time-to-time as determined by their leadership.

Responsibilities

• Generate localized content creation and offer community content support adhering to brand guidelines.
• Source and acquire raw multimedia content from internal and external resources. This may include conducting video interviews, photography, attending events, leveraging guest feedback, and mining social media engagement.
• Build a library of content templates to help scale branded social media marketing.
• Ensure content is systematically stored and organized for easy retrieval and re-use.
• Write and edit engaging content that aligns with business objectives and brand messaging for all digital marketing channels.
• Customize tone and style for various platforms, ensuring consistency while tailoring messages to fit the specific needs of guests and residents.
• Train Lifestyle Coordinators to help assist in content creation, delivery, and measurement. Provide content quality control for Lifestyle Coordinators. The level of involvement varies by community.
• Oversee content scheduling tools and marketing platforms to ensure optimal delivery times and channels are utilized.
• Become a content creation partner building relationships with Snr Manager, Community Lifestyle Coordinators, residents, and guests.

Qualifications

• Minimum of four (4) years in similar content marketing, content creation, journalism, or social media management roles, OR any equivalent combinations of education and/or experience from which comparable knowledge, skills and abilities have been achieved.
• Previous experience of indirect leadership and/or working with a community of practice.
• Superb attention to detail, with exemplary written and spoken communication skills.
• Successful track record of working independently and autonomously while being a valued collaborator who builds strong relationships.
• Action-oriented with a strong sense of accountability and ability to prioritize, problem solve, remain poised, positive, and productive in high-pressure situations.
• Considerable experience with content creation and management.
• Expertise in developing training programs.
• Exemplary skills in social media, blog, and web platforms.
• Expertise with audiovisual tools, platforms, and techniques.

Living Our Core Values

Our Core Values are a way of life, not just empty promises. We’re searching for team members who:

• Love what they do to make our guests’ dreams come true and show it through delivering service excellence authentically.
• Continually raise the bar by investing in their personal development and looking for innovative ways to exceed our guests’ expectations.
• Make every moment count, so our Team Members look forward to coming to work every day, and our guests look forward to creating new memories on their return visits.
• Consistently do the right thing for our Team Members and guests by keeping promises, delivering on commitments and building trust along the way.
• Demonstrate kindness by following the ‘Golden Rule’, ensuring that Team Members and guests have a voice and feel valued.

About Cove Communities

Cove Communities is a well-capitalized real estate investment and operating company. We own manufactured housing communities and RV resorts in Canada, the US and the UK. The founders of the company have a track record of building and managing dynamic, fast-growing companies with upward mobility and remuneration for team members who propel results.

Cove Communities is an Equal Opportunity Employer. We celebrate diversity and are dedicated to creating an inclusive environment for all employees. Cove is committed to providing employees with a work environment free of discrimination and harassment.