VP of Sales and Marketing

Join the Nation's Leading Automatic Pool Cover Installer!

About CoverSafe:

CoverSafe is the premier automatic pool cover installation company in the United States. We are a rapidly growing, multi-state organization with a strong commitment to quality and customer satisfaction. As we enter our next phase of expansion, we are seeking a dynamic and experienced Vice President of Sales and Marketing to lead our talented teams and drive our company to new heights.

Job Summary:

As the VP of Sales and Marketing, you will be the driving force behind our market share growth and brand recognition. You will provide strategic leadership to our sales and marketing teams, delivering measurable results that exceed revenue and margin targets. Your insights and expertise will be crucial to the overall growth, development, and success of CoverSafe.

Responsibilities:

• Leadership & Team Development:
  • Provide strategic leadership, support, and guidance to the Sales and Marketing Teams.
  • Conduct regular sales training sessions to motivate and improve product representative performance.
  • Mentor and develop team members, fostering a culture of high performance and continuous improvement.
• Sales Strategy & Execution:
  • Develop and implement strategies to increase market share in existing and new markets.
  • Establish clear sales metrics and benchmarks, tracking progress and ensuring accountability.
  • Achieve company-wide sales objectives through effective planning, analysis, and goal setting.
  • Monitor and track business cover purchases, addressing areas of concern and providing remediation.
  • Support national accounts and accounts with purchases exceeding $500,000 annually.
  • Develop and implement new sales initiatives and programs to attract new customers.
  • Strategize and negotiate complex sales deals.
• Marketing & Brand Management:
  • Develop and execute an annual marketing plan that aligns with company goals.
  • Oversee the creation and approval of all marketing deliverables.
  • Supervise the planning and development of company marketing and communications materials.
  • Direct and oversee marketing functions to identify and develop new customer opportunities.
  • Research and develop strategies and plans for marketing opportunities, direct marketing, and new project development.
  • Oversee and approve annual pricing changes.
• Relationship Building & Representation:
  • Establish and maintain strong relationships within the industry.
  • Promote positive relations with partners, vendors, and distributors.
  • Represent CoverSafe at community and business meetings.
• Financial & Operational Management:
  • Proficient in financial analysis, establishing sales and marketing budgets and action plans.
  • Track sales goals, conduct quarterly performance reviews and advise sales team members as needed.

Qualifications:

• MBA or comparable leadership experience required.
• Minimum of 15 years of marketing and sales experience with a proven track record.
• Strong leadership skills, with the ability to lead change, mentor, and motivate.
• Ability to operate at both strategic and operational levels.
• Strong interpersonal skills, maturity, and excellent judgment.
• Engaging personality that builds credibility with customers and coworkers.
• Broad functional experience in strategic planning, marketing, sales, and market development.
• Hands-on experience strategizing and negotiating complex sales deals.
• Proficient in financial analysis and budget management.
• Ability to travel regularly.

Benefits:

• Competitive salary range: $180,000 depending on experience
• Variable bonus compensation up to 20% of salary
• Long-term equity compensation
• Comprehensive health benefits package
• 401(k) with company match
• Paid time off
• Company vehicle
• Additional fringe benefits

Join Our Team:If you are a driven and experienced sales and marketing leader looking for an exciting opportunity to make a significant impact, we want to hear from you! Apply today to join the CoverSafe team and help us shape the future of the automatic pool cover industry.