What are the responsibilities and job description for the Director of Marketing position at Covington Senior Living of Heber City?
Overview
We are seeking a dynamic and experienced Director of Marketing to lead our marketing team for an Assisted Living Community. The ideal candidate will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth.
**Responsibilities include but not limited to:
- Maintain and build occupancy for the community by keeping a steady flow of leads and referrals.
-Develop and implement comprehensive marketing strategies to meet organizational objectives
- Oversee all marketing campaigns from concept to execution
- Manage the marketing budget effectively and allocate resources wisely
- Analyze market trends and competitors to adjust strategies accordingly
- Utilize analytics tools to track campaign performance and optimize for success
- Collaborate with cross-functional teams to ensure alignment on marketing efforts
**Qualifications:**
- Bachelor's degree in Marketing, Business, or related field preferred;
- Proven experience as a Marketing Director or similar role
- Proficiency in Gmail, written word, CRM determined by building.
- Strong understanding of marketing principles and techniques
- Excellent communication and leadership skills
Join our team as the Director of Marketing and play a pivotal role in shaping our brand's success!
Job Type: Full-time
Pay: $55,000.00 - $65,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Holidays
- Monday to Friday
- Weekends as needed
Experience:
- Marketing: 2 years (Required)
Ability to Commute:
- Heber City, UT 84032 (Required)
Ability to Relocate:
- Heber City, UT 84032: Relocate before starting work (Required)
Work Location: In person
Salary : $55,000 - $65,000