What are the responsibilities and job description for the CRM Marketing Manager, (AJC) position at Cox Enterprises?
The Atlanta Journal-Constitution is seeking a CRM Marketing Manager who will be responsible for developing and executing CRM strategies that enhance advertiser engagement, drive lead generation, and support the sales team's objectives. In addition to optimizing CRM systems and managing email marketing campaigns, this role serves as a key partner to the sales and marketing teams by delivering tailored sales enablement resources and insights. The ideal candidate will have a strong background in B2B marketing, CRM management, email campaign execution, and sales enablement, with a proven ability to align tools, data, and strategies to empower sales and marketing success.
Key Responsibilities
CRM Management and Email Marketing (40%) :
- Develop and implement CRM strategies to enhance lead engagement, progression, and retention across the sales funnel.
- Manages all aspects of user and license management including new user setup / deactivation, roles, profiles, permissions, public groups, OWD, sharing rules
- Execute Salesforce CRM configuration changes, including (but not limited to) : flow, assignment rules, approval processes, fields, page layouts, record types, dynamic layouts, apps, actions, custom settings, mobile administration, dashboards and reports
- Oversee the maintenance and optimization of the CRM system (e.g., Salesforce), ensuring accurate data management, segmentation, and reporting.
- Perform various marketing functions in Salesforce Marketing Cloud (SFMC) including (but not limited to) email campaigns, marketing automation, customer journeys, audience segmentation, campaign performance tracking, multi-channel marketing, data collection and analysis.
- Generate targeted lists for campaigns using B2B data platforms (e.g., ZoomInfo) and ensure alignment with sales and marketing objectives.
- Monitor and analyze email campaign performance, making data-driven recommendations for improvement.
Lead Management and Analytics (30%) :
Sales Enablement (25%) :
Data & System Optimization (5%) :
Qualifications :
USD 87,200.00 - 130,800.00 per year
Compensation :
Compensation includes a base salary of $87,200.00 - $130,800.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits :
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation / wellness days, and / or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants / employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations : Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
Salary : $87,200 - $130,800
