What are the responsibilities and job description for the Product Marketing Manager position at CPS Products?
Job SummaryThe Product Marketing Manager is responsible for developing, managing, and marketing our HVACR product portfolio. Responsibilities include management of the product road map and life-cycle planning, new product development, voice-of-customer research, commercialization and launch plans. The Product Marketing Manager determines short and long-term strategies and tactics for product marketing. Evaluates effectiveness of programs and concepts. Maintains an understanding of product features, benefits, pricing, positioning, design, application, and advertising. Minimum Job RequirementsIntermediate knowledge of HVACR technology and applications a plus Bachelor's degree in engineering, technical, business, product marketing or equivalent experience3 plus years of product management and / or marketing experienceTollgate / stage gate knowledge, product lifecycle management and new product developmentProficient in sales copywriting, content, and campaign asset creationStrong project management skills and ability to facilitate multiple projects. Ability to analyze sales and financial data.Effective communicator and developer of presentations individually and within a team selling approach.Adept analytical and creative thinker with a design eye.Job Duties / ResponsibilitiesCreate detailed plans and strategies for developing new HVAC products.Identify and prioritize opportunities through Voice of Customer and market share analysis. Establish short and long range visions for products Effectively communicate product development priorities and product / project progressConduct competitor analysis and market research to identify customer needs, industry trends, competitive landscape and gaps in the marketPositioning and messaging for new products and features Empowering the sales team with clear value propositionsSetting up marketing campaigns for demand generationOutlining the benefits of product features using customer-facing messagingDevelop a deep understanding of the market and competitorsCraft compelling content like blogs, guides, and case studies that attract and educate potential buyersDefine pricing strategies to optimize sales volume and market sharePlan events and webinars to generate buzz and pipelineLeverage channels like analyst relations and partnerships to expand reachMonitor buyer sentiment, product feedback, and market trendsCollaborate with cross-functional teams on development and launch readinessDevelop commercialization and launch tactics.Build strong relationships with customers and understanding their needs and preferences.Ability to develop effective communication pieces such as (presentations, written memos, etc.).Ability to synthesize technical information.Adept analytical and creative thinker with a design eye.Market research : macro, industry, customer (commercial / contract, hospitality, residential), product.Tollgate / stage gate knowledge and ability to implement new processes.Proficient project management skills. (MS Project knowledge preferred)Support the team when needed. Follows all policies and procedures of Occupational Safety and Health, Human Resources and Quality Department. Reports any safety deficiency to immediate supervisor.Performs other related duties as assigned.Physical RequirementsMust be able to perform essential responsibilities with or without reasonable accommodations.Prolonged periods of sitting at a desk and working on a computer.Must be able to lift up to 45 pounds at times. Some travel will be required
