What are the responsibilities and job description for the VP of Sales position at CPS Recruitment?
Job Title: VP of Sales & Marketing
A dynamic leader to drive sales and marketing efforts.
About the Role
The VP of Sales & Marketing will oversee all sales and marketing functions, including digital and traditional marketing, e-commerce, customer engagement, and business development. This leader will play a key part in the company's succession planning, with potential future leadership opportunities.
Key Responsibilities
- Strategic Leadership: Develop and implement comprehensive sales and marketing strategies aligned with company objectives.
- Team Management: Lead, mentor, and inspire a team of professionals in sales, marketing, and customer service.
- Digital Marketing & E-Commerce: Oversee online marketing efforts, including SEO, social media, paid advertising, and email campaigns.
- Market Analysis & Innovation: Leverage data analytics to optimize marketing campaigns, product launches, and customer engagement strategies.
- Cross-Functional Collaboration: Work closely with product development, operations, and executive leadership to align business goals.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- ~7 years of experience in sales and marketing, with at least 3 years in a leadership role.
- Proven track record of driving sales growth and executing successful marketing campaigns.
- Strong expertise in digital marketing, e-commerce, and direct-to-consumer sales.
- Analytical mindset with a data-driven approach to decision-making.
What We Offer
- Comprehensive benefits package, including health insurance and retirement plans.
- Relocation assistance and sign-on bonus for qualified candidates.
- Limited travel required, primarily for industry trade shows.
This is an excellent opportunity for a digitally savvy, results-driven sales and marketing leader to join a growing company with a unique market position.
