What are the responsibilities and job description for the Brand Strategist | Hybrid in Charlotte | Marketing Agency position at Crafted?
Brand Strategist | Hybrid in Charlotte | Marketing Agency
Crafted operates on a hybrid schedule (in-office Tues-Thurs) in Charlotte, NC. We are seeking candidates currently local to the Charlotte, NC area.
The Brand Strategist role on our professional services team plays an essential part in leading our client engagements to position and capitalize on brand and CX integrated with maximizing demand generation.
The Brand Strategist role leads the creative and brand strategy and helps integrate and align demand generation marketing initiatives for our B2B manufacturing customers. The role requires a breadth of strategic thinking and brand experience with creative strategy, planning, customer experience, and multichannel digital assets. The ideal candidate is a collaborative leader capable of interfacing with key stakeholders (both internal and external), uniquely positioning brands, and working on many different customers/projects simultaneously.
Your Responsibilities
- Develop brand positioning, multi-channel programs, and campaign strategies for our mid-market and enterprise clients in collaboration with our practice area leaders.
- Facilitate discovery sessions with executive level clients to uncover unique differentiators and develop a strategic approach that leads to program results.
- Develop and enhance brand positioning, narratives, messaging hierarchy, and creative campaigns to improve cohesion of the brand story across every element of the customer journey.
- Author insight and data driven project briefs, lead the creative development of brand marketing initiatives, and support campaign rollout, with emphasis on achieving goals.
- Strategic planning to achieve marketing and sales business objectives across digital and offline channels.
- Collaborate with professional services practice area leaders to successfully lead and enhance brand along with demand generation programs and campaigns.
- In collaboration with Demand Generation Strategists, develop budgets and financial modeling, including planning, budget forecasting, KPI measurements, ROI, and customer acquisition costs.
- Stay ahead of industry advancements by identifying, testing, and assessing new technologies, platforms, and methodologies relevant to digital marketing, brand strategy, and demand generation.
Your Required Education and Professional Experience
- 3 years of experience developing brands and demand generation programs with closed-loop marketing ecosystems.
- Ability to work autonomously; self-sufficient and motivated to deliver excellent results.
- Interpersonal skills: exceptional verbal/written communication, listening and coaching
- Advanced enterprise research and analytic tools
- Ability to work in a collaborative and innovative team environment.
Your Personal Attributes & Skills
- Strong leadership skills: confidence; presence and poise; high cognitive and emotional intelligence; competitiveness; empathy; resiliency; work ethic; leading by example
- Team player who works well collaboratively and is quick to credit others
- Positive attitude with humility and a sense of humor
- Strong results-orientation and ambition to advance career
- Excellent interpersonal, written and oral communication skills
- Effective time management skills and the ability to multitask calm under pressure
- Commitment to ensuring team member job satisfaction, developing their skill sets, and advancing their careers
- Strong intellectual curiosity and high attention to detail
- Autonomy and pro-activity
- Comfortable with (and eager to create) change and fluidity based on circumstances
What We Offer
- Be part of a team that likes to have fun and is focused on quality work and performance
- Competitive Salary, Health Insurance, Disability, 401k Match, and Profit Sharing
- Paid time off for holidays, vacation, sick or personal
