Digital Marketing Manager | Hybrid in Charlotte | Marketing Agency

Digital Marketing Manager | Hybrid in Charlotte, NC | Marketing Agency

Crafted operates on a hybrid schedule (in-office Tues-Thurs) in Charlotte, NC. We are seeking candidates currently local to the Charlotte, NC area.

Role & Responsibilities 

• Author digital media strategy and effective execution of digital marketing initiatives including Paid Search, Display/Retargeting, Paid Social channels in alignment with organic channels. 
• Develop campaign and program briefs that achieve client objectives and align with strategy and quarterly planning. 
• Lead and manage development of short-form (action-oriented) digital content (paid media ads, emails, social media posts, landing pages, webinars) for demand generation campaigns that drive measurable results.  
• Manage CMS content to support digital campaigns and touchpoints. 
• Manage implementation of lead nurture campaigns with marketing automation platforms.  
• Collaborate on SEO content optimizations. 
• Analyze client digital marketing performance and analytics for client reporting and key insights. 
• Participate in client discovery meetings to support strategy and campaign execution.  
• Manage the marketing calendar and strategically plan timelines. 
• Measure, analyze and optimize MROI across marketing campaigns and initiatives. 
• Directing multi-disciplinary team members to achieve campaign goals. 

Your Required Education and Professional Experience 

• A strategic thinker and excellent tactician who rolls up their sleeves to drive results 
• 3 years of proven experience within an agency setting or in-house B2B brand 
• A process and data-driven demand generation marketer 
• A confident communicator who can engage and deliver in a myriad of settings 
• A subject matter expert in executional aspects of digital marketing campaign platforms (LinkedIn, Google, Meta, and programmatic advertising) 
• Experience achieving measurable business objectives  
• Directing digital marketing team members is a plus 
• SEO audit and optimization experience is a plus 
• Direct or indirect B2B manufacturing experience is a plus 

Success Measurements 

• Campaign performance, client satisfaction, and quality of marketing initiatives (pre-defined metrics, vary by client) 
• Effectiveness and presentation quality of marketing deliverables/assets (including outside partners) 
• Contribution to agency revenue through on-time deliverables, on budget tasks and billing 
• Continued learning and growth in practice areas and understanding client subject matter  

Your Personal Attributes & Skills 

• A passion and enthusiasm for developing compelling and engaging content about innovative products that impact our everyday lives. 
• A collaborator who thrives in a fast-paced environment across team disciplines 
• Solution driven problem solver; someone who will jump in, no matter the task, to ensure that the deliverables are well crafted on behalf of the client. 
• Someone who can think independently, is self-assured in making tough decisions and can adapt to changing environments. 
• Be curious, self-motivated, hard-working, well-organized, and resilient to shifting priorities. 
• Confidence; presence and poise; high cognitive and emotional intelligence; competitiveness; empathy; resiliency; work ethic; leading by example 
• Team player who works well collaboratively and is quick to credit others 
• Positive attitude with humility and a sense of humor 
• Effective time management skills and the ability to multi-task; calm under pressure 
• Strong intellectual curiosity and high attention to detail 
• Desire for autonomy and proactive initiative 
• Comfortable with (and eager to create) change and fluidity based on circumstances 

What We Offer 

• Be part of a team that likes to have fun and is focused on quality work and performance 
• Competitive salary, health insurance, disability, 401k match and profit sharing 
• Paid time off for holidays, vacation, or personal leave