CRM Strategy Director

CRM Strategy Director

There’s never been a better time to join one of America’s largest and best independent agencies – a full-service agency with an enviable client roster, world-class talent and capabilities that span all the critical elements of modern marketing. Cramer-Krasselt is more than integrated, we are interconnected, and contributors are able to influence business strategies with a core team and have a voice at the decision-making table.

About The Role

The CRM Strategy Director is instrumental in leading a cross-functional team to create strategies that strengthen client relationships with existing customers and successfully engage new customers through data-inspired marketing and communication. This role requires experience in developing strong client relationships, excelling in a collaborative environment, and expertise in performance marketing from strategy through execution across all media channels, with direct experience in email, SMS, and other digital channels.

• Provides thought leadership to improve and optimize one-to-one email marketing for an iconic passion brand.
• Understands the clients’ strategic priorities and challenges and identifies and stewards growth opportunities through incremental program proposals and proactive strategies.
• Collaborates with internal partners (data and analytics, paid search/social, creative, strategy, etc.) and the client to continually evaluate and evolve CRM effectiveness.
• Leads one-to-one marketing strategies for new business and contributes to pitches with a performance marketing focus.
• Develops a deep understanding of consumer behavior from both first-party data sources and analyses as well as third-party research

About You

• 10 years of industry experience, with at least 5 years in performance marketing, driving growth for clients by developing and executing one-to-one communication strategies and enhancing CRM program capabilities.
• Experience working with a luxury brand and/or automotive; retail experience is also preferred.
• Thrives in a high-volume, high-profile account environment.
• Possesses a solid business intuition and understands the intersection of data, content, and consumer behavior.
• Solid understanding of strategic planning best practices and how to use this knowledge to develop integrated cross-channel program.
• Strong communication skills and the ability to present analysis and learnings in an intuitive way to clients.
• A critical thinker who collaborates with the core team to implement processes and obtain resources for successful CRM initiatives.
• Experienced in managing and supporting teams while providing leadership both strategically and tactically.
• A creative problem solver capable of balancing multiple deliverables simultaneously with strong attention to detail.
• Experience with leading CRM platforms such as Salesforce, SAP, Oracle, Hubspot highly desirable.

At C-K, we don’t just adapt to change—we lead it. Our agency thrives on curiosity, bold thinking, and a shared commitment to pushing boundaries for our clients. If you’re looking for a dynamic, inclusive environment where you can make a real impact, we’d love to hear from you.

Who is C-K?

• Cramer-Krasselt is one of the largest independent agencies in the U.S. with nearly $50 million in revenue - and more than 80% of that revenue comes from digital and social. We provide strategic branding, social, creative, digital, analytics, media strategy and investment, e-commerce, programmatic UX, influencer management and more.
• We are a fiercely interconnected team that thrives on pushing and being pushed. It’s how we create work that’s incisive and brave. Our belief system is clear and simple: Make Friends, Not Ads®. Any agency can make an ad. Building an enduring human connection for a brand is harder—and much more important. It’s how we change behaviors and create long-term business value. It’s how we helped Porsche achieve more than a dozen years of record-breaking sales and how Corona beer became one of the top imports. We are competitive, relentless and inventive friends.
• We’re built better. We have the typical agency stuff – softball leagues, happy hours, beer fridges, game clubs, etc. – but we go beyond. We focus on professional development and provide tailored, comprehensive onboarding for new hires, a robust learning curriculum for all C-Kers, and an optional mentor program. We lead with transparency and host town halls to keep employees in the know. We have accessible leaders and managers who coach through real-time, continuous feedback.
• We’re here. Find Cramer-Krasselt on LinkedIn, Instagram, Facebook, X and at c-k.com.

Additional Information

• We currently work in the office three days a week to facilitate in-person collaboration and the value these relationships bring to managing, mentoring, teamwork and culture. We are also committed to providing an environment that allows for work/life balance, so C-Kers work remotely on Mondays and Fridays.
• Compensation range at the time of posting: $125,000 to $145,000 annually. Individual compensation will be determined based on the skills, qualifications and experience of the applicant, and C-K reserves the right to modify this pay range at any time based on requirements of the position and level of responsibility.
• C-K offers a competitive benefits package including medical, dental and vision for employees and dependents including domestic partners; disability; 401(k) company match and profit sharing; and paid time off including parental leave.
• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
• If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please do not hesitate to let your recruiter know.