What are the responsibilities and job description for the Group Strategy Director position at Cramer-Krasselt?
Group Strategy Director
We are looking for a leader who is passionate about developing groundbreaking creative work in an agency that values partnership and collaboration.
The Group Strategy Director, Insight and Strategy is passionate about brands, people, culture and ideas. Part thinker, part doer and all motivator, they are skilled at unearthing brand, category, cultural and consumer insights that change the way people think—then applying those inputs to craft fresh, compelling, and effective strategies on behalf of brands.
The position reports to the EVP, Managing Director.
About the role:
- Provides strategic leadership across multiple accounts and projects in a variety of industries and consumer segments.
- Manages assigned accounts and new business with a flexible, collaborative, and solutions-oriented workstyle.
- Motivates creative people with engaging, persuasive perspective and point of view.
- Fosters strong partnerships with senior-level client contacts, including marketing directors, CMOs and insights leaders.
- Keeps up with trends in the communications, marketing, and cultural landscape.
About you:
- Ideally 15 years of experience, but at least 12 years of experience in strategy or research/insight roles with increasing level of responsibility and experience either directly or indirectly managing a team.
- Classic strategic planning skills – Strong strategic thinking, ability to search for insights and write tight briefs, ability to shepherd strategic idea through the creative process.
- Strong understanding of qualitative, quantitative, and digital research methods, their design and their application.
- Inherent desire to reframe challenges to solve problems and adept at influencing people of all levels and disciplines.
- A master of insight, with the ability to interpret, simplify and visualize data of all sorts and distill into a clear, compelling strategic idea.
- Endless curiosity and a knack for fostering a curious culture – a “learn-it-all” mentality.
- Engaging and persuasive storyteller, and able to craft a compelling story.
Who is C-K?
- Cramer-Krasselt is one of the largest independent agencies in the US with nearly $50 million revenue, with more than 80% of that revenue coming from digital and social. We’re more than integrated. We’re totally interconnected to optimize and synergize every marketing effort for maximum engagement and impact. With a mission to Make Friends, Not Ads®, C-K has built a reputation for changing perceptions and behaviors. It’s how we helped Porsche achieve more than a dozen years of record-breaking sales and how Corona beer got to be one of the top imports.
- We provide strategic branding, social, creative, digital, analytics, media strategy and investment, e-commerce, programmatic UX, influencer management and more.
- We are a fiercely interconnected team that thrives on pushing and being pushed. It’s how we create work that’s incisive and brave. Our belief system is clear and simple— Make Friends, Not Ads®. Any agency can make an ad. Building an enduring human connection for a brand is harder—and much more important. It’s how we change behaviors. And create long-term business value. We are competitive, relentless and inventive friends. We are C-K.
- We’re built better. We have the typical agency stuff – softball leagues, happy hours, beer fridges, game clubs, etc. – but we go beyond. We focus on professional development and provide tailored, comprehensive onboarding for new hires, a robust learning curriculum for all C-Kers, and an optional mentor program. We lead with transparency and host town halls to keep employees in the know. We have accessible leaders and managers who coach through real-time, continuous feedback.
- We’re here. Find Cramer-Krasselt on LinkedIn, Instagram, Facebook, X and at c-k.com.
We work in the office 3 days a week to facilitate in-person collaboration and the value these relationships bring to managing, mentoring, teamwork, and culture. We are also committed to providing an environment that allows for work/life balance so C-Kers work remotely on Mondays and Fridays.
