Email Marketing Specialist - A/B Testing, CRM Software

Email Marketing Specialist

Position Overview

Our Professional Services client is looking for an Email Marketing Specialist to join our growing marketing team. In this role, you'll lead the development and execution of email campaigns that engage our audience, strengthen customer relationships, and drive measurable business results. You'll play a key part in ensuring our communications are timely, relevant, and personalized through thoughtful list segmentation and performance optimization.

This is a full-time role, with options to work remotely if you live out of Charlotte, NC ( must be able to meet VP for meetings in NC) or work a hybrid schedule (2-3 days onsite in Duluth GA) if you reside near the Atlanta, GA area.

We're seeking a detail-oriented, creative, and data-driven professional with hands-on experience in email marketing platforms and CRM tools. The ideal candidate brings a strong understanding of creating customer lists and customer journeys for specific audiences. You'll use best practices in deliverability, compliance, A/B testing, and audience engagement, along with a passion for continuous improvement and staying ahead of industry trends. This role requires handling confidential client or customer systems and proprietary data, making a commitment to data privacy and security essential.

Key Responsibilities

• Plan, create, and execute end-to-end email marketing campaigns, from concept and copywriting to deployment and analysis.
• Manage and segment email lists to ensure accurate targeting, personalization, and compliance with privacy regulations.
• Analyze campaign performance metrics and provide actionable insights to optimize engagement and conversion.
• Conduct A/B testing on subject lines, copy, design, send times, and calls-to-action to continuously improve campaign effectiveness.
• Collaborate with design, content, and marketing teams to develop compelling, on-brand email content and layouts.
• Leverage CRM and marketing automation tools (such as HubSpot, Salesforce, or Marketo) to create workflows, track customer interactions, and deliver behavior-based campaigns.
• Apply email deliverability best practices, including list hygiene, authentication, and spam reduction strategies.
• Stay current on email marketing trends, technologies, and best practices to enhance strategy and execution.
• Integrate email marketing efforts with broader digital campaigns to ensure a cohesive brand experience.
• Ensure all email communications adhere to legal requirements and internal policies.
  
  

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3 years of minimum experience in email marketing or digital marketing roles.
• Must be proficient in HubSpot and other CRM or marketing automation platforms (such as Salesforce, Marketo, or Klavio).
• Knowledge of HTML, email design principles, and responsive design best practices.
• Exceptional written and verbal communication skills with a sharp attention to detail.
• Proven analytical skills with the ability to interpret data and apply insights to drive improvements.
• Experience with A/B testing and other optimization techniques.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Team player with a proactive mindset and a passion for growth and learning.
  
  

Interview Process

• 30 min Teams Video
• Onsite Interview in Duluth, GA or remote if you're in Charlotte, NC
  
  

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Benefits

• PTO Paid Holidays
• Medical
• Dental/Vision
• Short and Long-term Disability
• 401k
• PTO is tiered (15 days starting) accrues after 4 years
• 8 Paid observed holidays
  
  

Email Your Resume In Word To

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

yanique.rhule@jobalert.creativecircle.com

• Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : YR1-1845152 -- in the email subject line for your application to be considered.***
  
  

Yanique Rhule - Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 03/17/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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