What are the responsibilities and job description for the Email Marketing & CRM Automation Strategist position at Liquid Web?
Permanent | Remote | Full-Time | Salary Range $100K - $140K
Are you a data-driven email marketer who thrives on optimizing customer journeys and driving engagement? Do you enjoy blending creativity with automation to build high-performing campaigns? If so, Liquid Web is looking for an Email Marketing & CRM Automation Strategist to help us enhance customer relationships, nurture leads, and maximize revenue.
At Liquid Web, we pride ourselves on flexibility, exceptional customer service, and a people-first culture. Our team is dedicated to providing best-in-class hosting solutions while ensuring a rewarding and supportive work environment for our employees. Join us and enjoy the freedom to innovate, the support to grow, and the benefits to thrive.
What You’ll Do:
Email & Lifecycle Marketing Strategy
- Develop and execute a full-funnel email marketing strategy that nurtures leads, enhances customer onboarding, and drives retention.
- Own the email marketing calendar, ensuring timely, impactful, and relevant campaigns.
- Implement segmentation and personalization strategies to maximize engagement and conversions.
- Optimize email automation workflows to improve customer experience and revenue generation.
Campaign Execution & Optimization
- Build and manage high-converting email nurture sequences for lead qualification and sales support.
- A/B test subject lines, content, and CTAs to improve performance metrics.
- Collaborate with content and creative teams to craft compelling email campaigns.
- Monitor email deliverability and compliance to maintain a strong sender reputation.
CRM & Marketing Automation Management
- Manage Hubspot and Customer.io, ensuring seamless CRM and sales integration.
- Develop and refine lead scoring models to prioritize high-intent leads.
- Ensure CRM data accuracy for better segmentation and reporting.
Performance Analysis & Reporting
- Track and analyze email marketing KPIs, providing insights for continuous improvement.
- Deliver weekly and monthly performance reports, identifying trends and revenue impact.
- Leverage predictive analytics and AI-driven insights for personalization and automation.
Who You Are:
- 5 years of experience in email marketing, CRM automation, and lifecycle marketing.
- Expertise in segmentation, personalization, and email best practices.
- Proficiency in Hubspot, Customer.io, Salesforce, or similar ESPs.
- Strong analytical skills with experience in A/B testing and performance tracking.
- Knowledge of email compliance (CAN-SPAM, GDPR) and deliverability best practices.
- Experience in lead nurturing, pipeline acceleration, and customer retention programs.
We Offer:
- Excellent Benefits options - Medical, Dental, Vision, Prescription
- Traditional and Roth 401k with company matching
- A collaborative team culture
- Consistent/set work hours
- Challenging non-redundant daily duties
- A voice in how things get done
- Access to ongoing training
Disclaimer:
This job description is only a summary of the typical functions of the position. It is not intended to be an exhaustive or comprehensive list of all job responsibilities, tasks, or duties. Additional duties and tasks may be assigned as part of the job function. Liquid Web Inc. reserves the right to modify, interpret, or apply this job description in a way that best supports the organizational needs. The job description in no way creates or implies an employment contract. The employment contract remains “at will”.
Equal Employment Opportunity Policy: Liquid Web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.
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Salary : $100,000 - $140,000
