Director of Lifecycle Marketing

Credit.com is seeking an experienced and innovative Director of Lifecycle Marketing to lead and develop our full-funnel marketing strategy for credit improvement subscribers. This leader will be responsible for driving acquisition, conversion, and retention by creating engaging and personalized marketing experiences throughout the customer journey. The ideal candidate will have deep expertise in lifecycle marketing, consumer credit services, and a proven track record of executing successful campaigns that drive measurable growth.

Candidates must reside in Utah, Arizona, or Idaho.

Key Responsibilities:

• Acquisition & Conversion: Lead efforts to acquire and convert new Lexington Law subscribers through multichannel campaigns, including email, SMS, push notifications, and direct mail, ensuring alignment with broader customer acquisition goals.
• Customer Retention & Loyalty: Develop and execute retention strategies to reduce churn, increase customer lifetime value, and build loyalty through personalized and targeted communications across the customer journey.
• Cross-Channel Strategy: Partner with the content, product, and growth marketing teams to build cohesive lifecycle strategies that integrate email, mobile, social media, and web channels.
• Customer Segmentation: Leverage data to create segmented customer profiles, ensuring that lifecycle campaigns are personalized and targeted to the right audiences at the right times.
• Performance Analysis: Track and analyze key performance metrics (e.g., open rates, click-through rates, conversion rates, and customer retention) to assess campaign effectiveness and make data-driven decisions to optimize lifecycle strategies.
• A/B Testing & Experimentation: Implement testing strategies to continuously improve engagement and retention metrics, refining messaging, creative assets, and frequency based on results.
• Automation & Personalization: Use marketing automation tools to scale and personalize lifecycle campaigns, ensuring timely and relevant communication throughout the customer lifecycle.
• Cross-Functional Collaboration: Work closely with product, sales, customer support, and analytics teams to ensure alignment on goals and messaging across all customer touchpoints.
• Compliance: Ensure that all marketing initiatives adhere to legal and compliance guidelines, particularly in the context of credit repair and financial services marketing.

Required Qualifications/Experience:

• 8 years of experience in lifecycle marketing, email marketing, or CRM, preferably within financial services or subscription-based industries.
• Technical Skills: Strong proficiency with marketing automation platforms, preferably Salesforce Marketing Cloud, email marketing tools, and data analytics tools.
• Analytical Mindset: Ability to leverage data to inform strategy, identify opportunities, and optimize campaign performance.
• Customer-Centric: Deep understanding of customer behaviors, needs, and motivations, particularly in the context of financial services and credit repair.
• Leadership: Proven experience leading and mentoring high-performing marketing teams with a focus on driving results.
• Communication Skills: Exceptional verbal and written communication skills, with the ability to present complex ideas clearly and effectively to both technical and non-technical stakeholders.
• Problem Solver: Strong strategic thinking and problem-solving skills, with the ability to navigate complex challenges and make data-driven decisions.
• Ability to thrive in a fast-paced, dynamic environment with changing priorities.

Additional Information:

• Work Model: Hybrid (3 days in the office, 2 days remote). If residing within 50 miles of the corporate office, commuting to the office is required. If outside the commuting area, up to quarterly travel to the corporate office may be necessary.
• Candidates may reside in: Utah, Arizona, or Idaho.
• Travel: Up to 10% Nationally; Quarterly travel to corporate office if needed.

Credit.com is an Equal Employment Opportunity Employer