What are the responsibilities and job description for the Demand Generation Specialist position at Credit Connection, LLC?
Informativ LLC offers credit report and compliance solutions to the automotive and general consumer finance industries across the United States. The Company optimizes and automates the consumer finance qualification process through a fast, easy-to-use, and secure software platform made available to its extensive network of software affiliate partners. Informativ’s products and solutions place a heavy emphasis on compliance and identity verification to support the credit application and credit report process. Please visit www.informativ.com for additional information.
Position Description:
We are seeking a data-driven and creative Demand Generation Specialist to assist in driving high-quality leads and optimizing our marketing technology stack. This role requires experience in Pardot/Salesforce Account Engagement and creating and optimizing campaigns that produce measurable results. The ideal candidate thrives in a fast-paced environment, understands technology, audience behavior, and can turn data insights into actionable strategies.
About the Role
- Develop, execute, and optimize demand generation strategies for lead acquisition and retention
- Collaborate with internal teams to create ads, landing pages, and email campaigns
- Monitor, analyze, and report campaign performance to optimize ROI and KPIs
- Manage and optimize the MarTech stack (Pardot/Account Engagement, RocketReach, GotoWebinar)
- Ensure smooth integration and data flow between marketing tools and CRM system
- Design workflows for lead routing, nurturing, and scoring
- Collaborate with sales teams for timely lead follow-up and qualification
- Support webinars, in-person events, content creation, and other lead generation activities
- Stay up-to-date on emerging marketing trends, platform updates, and algorithm changes to refine strategies.
- Experiment with new marketing techniques and tools to drive engagement and lead generation.
About You
- Bachelor’s degree in Marketing, Communications, or a related field, preferred, but not required.
- 5 years of experience in marketing
- Proficient in Pardot/Account Engagement, Google Analytics, and Salesforce.
- A/B Testing experience
- Strong understanding of digital marketing platforms, trends, and best practices.
- Excellent writing, editing, and communication skills.
- Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
- Experience in B2B, SaaS, and automotive marketing is a plus.
Informativ is proud to be an equal opportunity employer committed to building a "best in class" work environment. We offer a rich benefit package including paid time off, health insurance, and 401(k).
