What are the responsibilities and job description for the AVP, Digital Marketing Product and Content Management position at Credit One Bank?
Description
Position Summary
The AVP, Digital Marketing Product and Content Management is responsible for executing the strategy, development, implementation, and continued improvement of the digital acquisition experience. This position will work in a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll-out digital products that deliver the company's vision and strategy. Experience in product management, website management, or conversion rate optimization (CRO) is required.
Summary of Essential Job Functions
- Improve website conversion through optimizations, personalization and new initiatives
- Responsible for supporting the creation a strategic roadmap to deliver a best-in-class digital acquisition experience
- Define requirements via stakeholder interviews, business drivers, competitive analysis & industry research
- Develop product documentation including specifications, wireframes, site maps, process flows, success metrics, etc.
- Analyzes website conversion performance to measure results and optimize funnel metrics
- Manage website content updates and improvements through internal coordination with cross-functional teams
- Adhere to best practices for efficiency, readability, accessibility and reuse.
- Pre-deployment Quality Assurance (QA) and User Acceptance Testing (UAT), and post-deployment regression testing.
- Follow established procedures and controls (e.g. project intake, tracking, and management; and documentation processes).
- Stay abreast of digital product management, CRO, content and development best practices, consumer trends, competition, and technology, proactively recommending solutions and strategies
Position Requirements
Credit One Bank, N.A. is a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a spectrum of credit card products for people in all stages of financial life. Credit One Bank is an equal opportunity employer committed to diversity and inclusion and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. Reasonable accommodations can be made for those who require them, including access to job applications and workplace accommodations. Employment at Credit One Bank is based on mutual consent (also known as at-will). This means that employees and the Bank may terminate the employment relationship at any time, with or without cause and with or without notice. Please contact the recruiter for this position to learn more. Credit One Bank does not accept unsolicited resumes from agencies and is not responsible for related fees.
