What are the responsibilities and job description for the Marketing Specialist position at Cregger Company?
Position Summary:
This role supports the Marketing Department in delivering value to customers while enhancing the brand and reputation of Cregger Company and its associated brands. The position works closely with the Director of Marketing & eCommerce to develop, implement, and evaluate comprehensive marketing strategies. The role focuses on identifying opportunities to increase brand awareness, credibility, and trust in Cregger Company’s products and services, motivating customers to partner with the company. The individual will gain a deep understanding of the wholesaler lifecycle and help maintain high levels of customer service and retention across the organization.
This role supports the Marketing Department in delivering value to customers while enhancing the brand and reputation of Cregger Company and its associated brands. The position works closely with the Director of Marketing & eCommerce to develop, implement, and evaluate comprehensive marketing strategies. The role focuses on identifying opportunities to increase brand awareness, credibility, and trust in Cregger Company’s products and services, motivating customers to partner with the company. The individual will gain a deep understanding of the wholesaler lifecycle and help maintain high levels of customer service and retention across the organization.
To succeed in this role, the individual must be able to perform all essential duties satisfactorily. Reasonable accommodations may be made for individuals with disabilities to perform the essential functions.
Work Schedule:
Monday – Friday, 7:30 AM – 4:30 PM, or TBD with Manager.
Monday – Friday, 7:30 AM – 4:30 PM, or TBD with Manager.
ESSENTIAL FUNCTIONS OF THE JOB:
Primary Responsibilities:
- Research and evaluate marketing trends and industry best practices to identify opportunities.
- Identify opportunities for targeted promotions.
- Develop and support branding and promotional strategies to create value and maintain consistency across Cregger’s communication channels.
- Create content for company publications, including digital signage, ads, events, promotions, brochures, flyers, and branded wearables.
- Develop and manage social media content and engagement across platforms such as Facebook, Instagram, X, YouTube, and LinkedIn.
- Plan, organize, and execute events and trade shows, coordinating with internal and external stakeholders to ensure effective brand presentation.
- Maintain and improve the company website by providing copy, content, and graphics as needed.
- Support the execution of eCommerce strategies and growth initiatives.
- Assist in managing the company’s online reputation, including responding to reviews and updating listings.
- Implement marketing initiatives as directed by the Marketing Director, such as campaigns, events, digital marketing, e-newsletters, and public relations.
- Use customer data (including surveys) and collaborate with sales managers to gather information about new products, services, and solutions.
- Coordinate with manufacturers and vendors to secure co-op funding and other financial support for marketing initiatives.
- Cultivate strategic partnerships with vendors and suppliers to enhance brand and market positioning.
- Continuously improve professional knowledge by attending workshops, networking events, reviewing publications, and staying current on industry trends.
EDUCATION/EXPERIENCE:
- Proficiency in Microsoft Office Suite, including Outlook, Excel, and Word.
- Strong graphic design skills, with experience using Adobe Creative Suite.
- Familiarity with online customer interaction tools, such as SEMRush and Constant Contact, is a plus.
- Experience with digital marketing platforms, including social media and content marketing.
- Preferred: 3 years of progressive work experience in marketing.
- Bachelor’s degree in marketing or equivalent industry experience.
- Proven ability to collaborate cross-functionally and influence stakeholders at all levels.
Salary range: $45K - $65K, based on experience.
PM350
Salary : $45,000 - $65,000
