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Public Information Specialist 1 (Digital Content)

Criminal Justice Services, Division of
Albany, NY Full Time
POSTED ON 3/8/2025
AVAILABLE BEFORE 5/7/2025
The duties that the incumbent of the vacancy will be expected to perform. Duties Description Under the supervision of the Public Information Specialist 2 (Digital Content), the Public Information Specialist 1 (Digital Content) will join the NYS Division of Criminal Justice Services to perform all aspects of online communications. The Content Producer will create content for project-based websites, applications, or social media communications. This position will require routine evening and weekend work. Specific duties include, but are not limited to: • Respond to high-priority website content requests that require quick turnaround.• Post content such as press releases, video, photos, translations, schedules and events; and perform web edits through Drupal Content Management System.• Consult with program staff for all online communications needs, including new or revised web content, social media, and online documents and forms.• Draft and structure website content in a clear and presentable way that enables website visitors to find what they need.• Monitor current events and news at state and federal level.• Assist with facilitating user experience design activities such as user research and user testing.• Monitor Google Analytics; build analytics reports that provide valuable insights on website visitors and help shape and improve website content strategy.• Develop content for email and social media campaigns; manage and schedule social media posts through agency channels.• Identify and coordinate appropriate media needs for digital initiatives, including graphics, photography, and video in conjunction with those teams.• Leverage social media analytics, such as Facebook Insights or Hootsuite, to measure the effectiveness of social content and boost engagement.

The minimum qualifications required for this vacancy. Minimum Qualifications Non-Competitive: Six years of experience in public relations, social media, and digital communications. Substitutions: An associate’s, bachelor’s, or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar degree substitutes for two, four, or five years of specialized experience.

Additional comments regarding the vacancy. Additional Comments Candidates from diverse backgrounds are encouraged to apply. DCJS is an equal opportunity employer and is committed to workplace diversity, equity, and inclusion.REASONABLE ACCOMMODATION: The NYS Division of Criminal Justice Services provides reasonable accommodations to applicants with disabilities. If you need a reasonable accommodation for any part of the application and hiring process, please notify the Diversity, Equity and Inclusion Unit at DEI@dcjs.ny.gov or (518) 485-1704.

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