Program Director: Social Media and Content Creation

Program Director: Social Media Content Creation

Position General Summary:
The Director for the Social Media Content Creation will lead the curriculum development, planning, implementation, and strategic execution of the certificate program and promote student engagement and brand awareness for Nossi College of Art & Design.

This is a campus-based position in the greater Nashville TN area, NOT remote.

Curriculum Design and Development:

Working in close partnership with current Program Directors, faculty, and College leadership, the Director will lead the development of engaging content for the newly approved Certificate program. The certificate program will be delivered as a hybrid program with a mixture of both residential and online-based courses.

• Needs Assessment: Conduct a thorough assessment with Nossi stakeholders to identify training needs and learning objectives.
• Module Creation: Develop a series of educational modules with a focus on Problem/Project-based learning in key areas including (not limited to):

• Digital Marketing
• Social media content
• Photography and Video for socials
• Data analysis and analytic reporting

• Content Development: Design engaging, learner-centric instructional materials, including:

• PowerPoint slides and visual aids for each module.
• Participant handouts and faculty guides.
• Scenarios, role-plays, and interactive case studies.
• Real-world projects
• Hybrid Learning Platform Integration:
  
  • Create content for both in-person and online delivery, ensuring flexibility for hybrid learning environments.
• • Upload and organize the curriculum content on Moodle.
• • Design an intuitive user experience for navigating the online modules.
• Content Review and Iteration:
  
  • Collaborate with Nossi’s team to review and refine the curriculum.
• • Implement feedback from pilot participants and internal reviews to enhance content quality and effectiveness.
• Evaluation and Assessment:
  
  • Develop pre- and post-assessment tools to measure learning outcomes.
• • Create feedback forms and mechanisms to capture participant insights and satisfaction.
• • Provide a summary report on the curriculum's effectiveness, participant engagement, and recommendations for improvement.

Academic Program Management:
After curriculum development and implementation, the role is responsible for the day-to-day management of the program along with its social channels, and creating social media campaigns that are relevant, timely, and engaging. The Director will be an active contributor in data collection and analyses to consistently improve the organization’s social media practices and strategy.

The Director will work closely with the Director of Marketing on external communications strategy to ensure all storytelling and content initiatives position the organization as a leader in commercial art and design.

Essential Position Functions:

• Oversee and lead social media certificate strategy for Nossi College of Art & Design
• Develop and manage the strategy of boosted social media awareness to build brand awareness and drive leads/conversions/enrollments.
• In partnership with the College leadership, develop the vision and strategic plan for social content and campaigns centered around key topic areas (e.g., curriculum, resources, thought leadership, customer storytelling, and operations).
• Collaborate with students/social influencers to develop creative content that builds a sense of community and school spirit.
• Compile actionable competitive and customer insights based on social listening to inform marketing strategy and improve customer experience.
• Partner with social customer care team to promote a positive and engaging experience while also helping students and parents find resources and support.
• Analyze social media performance metrics including campaign analytics, brand metrics, social listening insights, customer and audience metrics, organic reach, and engagement by topic area to optimize content and make recommendations based on findings.
• Attend school events, student activities, and field trips (in-person or online) to share live stories, Livestream, and gather assets (photos/videos).
• Develop and share student stories and customer spotlights that help audiences connect and better understand the online learning experience.
• Partner with team members to write, edit, and share/post content marketing materials (blogs, case studies, articles, etc.).
• Develop the process and creative strategy around user-generated content initiatives.
• Maintain messaging and branding consistency across social media platforms.
• Explore opportunities for social growth and business alignment by staying abreast of the latest trends in social media.
• Meet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and demonstrating respect for others.
• All work responsibilities are subject to having performance goals and/or targets established.

(These essential functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job-related duties as required.)

Minimum Requirements:

Education:

• Bachelor’s degree in Marketing, Advertising, Communications, or Public Relations; or equivalent combination of education and relevant experience (REQUIRED). Graduate degree highly preferred.

Experience:

• 5 or more years of experience in social media, marketing, advertising, communications, public relations, or other related fields from internships and/or professional experience.
• Experienced with curriculum development and academic program management.

Knowledge, Skills, and Abilities (KSA's):

• Direct experience with curriculum development and implementation
• Experience with academic program management
• Familiarity with social media scheduling and analytics tools
• Experience producing multimedia content that adheres to brand guidelines using tools such as Moodle
• Knowledge of strategies around photography, videography, and social media
• Excellent verbal and written communication skills
• Ability to excel in a detail-oriented, deadline-driven environment
• Ability to prioritize tasks while maintaining a constant level of high quality
• Strong interpersonal and customer service skills
• Excellent organizational skills
• Ability to schedule and meet deadlines
• Ability to be self-motivated
• Ability to be a strong team player and work with multiple employees to achieve deadlines