What are the responsibilities and job description for the Social Media & Community Engagement Specialist position at Crisis Connections?

Job Description

Description :

Job Type : Full-time, 100% FTE

Position Title : Social Media and Community Engagement Specialist

Reports to : Sr Director of Marketing and Community Engagement

Direct Reports : N / A

Location : Seattle / Hybrid

Union Representation : OPEIU Local 8

Wage : Union Pay Grade #9, starting wage of $36.16

Position Summary

The Community Engagement and Social Media Specialist is a critical coordinator and integrator in bridging in-person and digital engagement across Crisis Connections and external audiences. This position provides input into and implements social media strategies, optimizes audience engagement efforts with diverse communities, and leads content development through a structured editorial calendar. The role coordinates Crisis Connections' participation in key community events, ensuring seamless scheduling and communication with outreach volunteers. As part of a passionate and dedicated team, they’ll help shape the public face of Crisis Connections and foster meaningful relationships that make a lasting difference.

By managing social media and digital content, coordinating participation in key community events, and supporting engagement strategies, this role directly contributes to :

Increasing awareness and engagement with Crisis Connections' programs and services
Supporting fundraising campaigns and donor engagement
Expanding and diversifying our volunteer and workforce pipeline
Strengthening partnerships with communities that have historically faced barriers to behavioral health resources

Successful candidates understand diverse audiences, emerging digital trends, and engagement strategies across multiple platforms. They have experience with content programming, digital analytics, audience segmentation, and community outreach—ensuring that Crisis Connections’ messaging is impactful, data-driven, and effectively targeted. They will work collaboratively across departments to enhance Crisis Connections’ presence, amplify voices from communities disproportionately affected by crises, and ensure our messaging resonates with diverse audiences.

Who We Are

Crisis Connections, formerly known as Crisis Clinic, was founded in 1964. The organization is one of the oldest crisis lines in the nation and is home to several programs focused on serving individuals' emotional, mental, and physical needs across Washington State. These programs include King County 988, King County 211, 24-Hour Crisis Lines, WA Teen Link, WA Recovery Help Line, WA Warm Line, WA Support After Suicide, and WA Community Care Hub Central Access Point. With over 350 trained volunteers and 350 staff, Crisis Connections provides support, resources, and certified training for King County and other communities statewide.

At Crisis Connections, we believe everyone deserves access to support, crisis intervention, and community resources—regardless of background, income, or identity. Our marketing and engagement efforts prioritize building trust and access within communities that have historically faced barriers to behavioral health services.

Job Responsibilities

Social Media & Digital Strategy

Develop and manage a content editorial calendar to ensure timely, relevant, and mission-driven social media programming.

Supports and mentors social media interns, guiding content creation, scheduling, and engagement strategies.

Optimize Crisis Connections' social media presence by adapting content across platform formats (Reels, Shorts, feed posts, Stories, etc.) and leveraging emerging trends.

Support campaign performance tracking by analyzing and reporting on social media engagement, website traffic, SEO performance, and outreach effectiveness.

Develop audience targeting and segmentation strategies to enhance engagement and ensure content reaches key demographics and behavioral groups.

Support paid media and digital advertising initiatives across Google Ads, Meta Ads Manager, and other platforms as needed.

Community Engagement & Outreach

Coordinate Crisis Connections’ participation in major community events, including scheduling and communicating with outreach volunteers to ensure strong representation.

Identify and pursue community engagement opportunities, supporting other program outreach staff efforts and tracking outreach impact.

Take part in developing and maintaining partnerships with influencers and community organizations to extend Crisis Connections’ reach.

Marketing & Materials Management

Collaborate with program teams and event leads to support outreach initiatives through strategic communications and marketing materials.

Maintain an inventory of outreach materials and coordinate with the Marketing Specialist for replenishment and development.

Manage email / CRM engagement efforts, ensuring effective digital engagement and lead generation through targeted campaigns.

Process Improvement & Team Collaboration

Serve as the primary point of contact for department purchases and expense reports.

Refine workflows, policies, and procedures to contribute to process improvements in advancement, volunteer services, and community engagement.

Promote a healthy work environment through collaborative decision-making and team-building behaviors.

Requirements :

Experience & Knowledge

3 years of professional experience in marketing, social media management, or a related field required

Professional experience coordinating events, managing volunteers, and developing partnerships.

Demonstrated understanding and experience in social media, digital marketing, and audience engagement strategies.

Experience collaborating with community partners, internal teams, and volunteers.

Knowledge of nonprofit, fundraising, mental health, crisis intervention, or telephone helpline environments is a plus.

Technical Skills

Proficiency in Microsoft Office 365 and collaboration tools like Monday.com.

Experience with CRMs, email marketing platforms, and basic data reporting.

Familiarity with social media scheduling tools, content management systems (CMS), and digital analytics.

Soft Skills & Attributes

Excellent communication and storytelling skills, with the ability to engage diverse audiences.

Strong organizational and project management skills, with attention to detail.

Ability to analyze engagement data and adjust strategies for better impact.

Collaborative and adaptable, with experience working across teams and community groups.

Commitment to diversity, equity, inclusion, and belonging in all engagement strategies to create inclusive content, build diverse community partnerships, expand diverse equitable volunteer and staff recruitment, and support organizational initiatives that advance belonging and accessibility.

Additional Requirements

Reliable transportation is required for attending events and community engagement activities. A Washington State driver’s license and insurance are preferred.

Schedule requirements : The role requires two to three days onsite in our Seattle offices. Occasionally, some evening or weekend activities may be required.

This is a full-time, non-exempt position at an hourly rate of $36.16 / hour and comes with a very competitive benefits package including but not limited to medical, dental, vision health insurance, FSE, EMP, STD, LT, Life, AD&D, 403b, ORCA subsidized commuter card, and free parking in Seattle.

Working Conditions : Individuals in this position should be able to sit or stand for lengthy periods of time. Individuals will need to be able to wear a headset or earphones as they take calls and attend meetings. Individuals will need to manage several IT / software platforms at once and be able to function in an environment with moderate noise and distraction.

This position will expose you to conversations about suicide, mental health issues and staff responding to crisis situations.

Thriving employees means a thriving mission :

We work hard to embrace diversity and inclusion. We welcome everyone's lived experiences, cultures, and expertise, at Crisis Connections because it strengthens our team and the care we provide to the community. BIPOC, persons with disabilities, and members of the LGBTQ community are strongly encouraged to apply.??

We are dedicated to supporting our employees by offering excellent benefits and career progression opportunities :

Excellent medical, dental, and vision coverage

Annual wage increases

Generous Paid Time Off & 12 Paid Holidays

Discount on ORCA transit pass

Free Parking & Flexible Schedules

Growth opportunities?

Self-care tools & weekly check ins with your supervisor

Voluntary Benefits

Short-term and long-term disability

Flexible Spending Accounts (FSA)

403B Retirement Plan

Gym classes

OFFERS OF EMPLOYMENT :

All offers of employment are contingent upon successful completion of a background check including a Criminal History Report and Reference Check.?

Requirements

Computer Skills Assessment : Crisis Connections requires a basic Computer Skills assessment to measure computer literacy and skills. The assessment is approximately 15 minutes in length, and timed. HR will provide a link to complete the test after screening qualified candidates.?

This assessment will be completed on the candidate's personal computer. Upon request, candidates may take the assessment at one of our 2 office locations as an accommodation. Additional accommodations for the assessment are provided upon request.?

Technology Requirement :

Smart phone with ability to download Multi-factor Authentication (MFA) application.

High speed internet, minimum 20mbps download and 10mpbs upload speeds. No Hot spots allowed.

DISCLAIMER :

The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, or to be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications, and objectives required of employees assigned to this job. As an adaptive organization, responsibilities can and will change in alignment with greater efficiencies and mission metrics.

EQUAL EMPLOYMENT OPPORTUNITY AND NON-DISCRIMINATION :

Crisis Connections (CC) is committed to equal opportunity for all employees and applicants. CC does not discriminate with regards to hiring, assignment, promotion, or other conditions of staff employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender, gender identity, veteran status, disability, genetic information, or any other status protected under local, state, or federal law.

In accordance with the Americans with Disabilities Act, upon request, reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of our positions.

Crisis Connections is an equal opportunity employer. We value having employees whose skills, experience and background reflect the diverse populations we serve.

Salary : $36

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