B2B Lifecycle Marketing Manager

About The Role

In this role, you will be responsible for developing and executing strategies that engage, nurture, and retain business customers throughout their entire journey—from initial awareness to long-term advocacy.

A core focus of this position involves maintaining best-in-class deliverability standards (achieving 98% deliverability rates) through proactive management of email authentication protocols (SPF, DKIM, DMARC), IP warming strategies, and overall sender reputation.

What You'll Be Doing

Own end-to-end lifecycle marketing campaigns at scale, leveraging email as a primary channel to move prospects through the sales funnel.

Design strategic touchpoints throughout the customer journey to increase engagement, accelerate pipeline velocity, and compress time-to-revenue for net-new opportunities.

Create and manage marketing automation workflows in Hubspot.

Implement and maintain best practices for email deliverability, including list hygiene, authentication protocols (SPF, DKIM, DMARC), and IP warming strategies, consistently maintaining 98% deliverability rate, <2% bounce rate, and 90 sender reputation scores.

Leverage data-driven insights to continuously improve campaign performance, email workflows, and automated sequences.

Prepare regular performance reports for marketing leadership and key stakeholders.

Build and maintain a knowledge base of technical documentation, proven strategies, and best practices, creating accessible playbooks for the team.

Who You Are

• 5 years of experience in a Lifecycle Marketing, Email Marketing or related role.
• Proven ability to drive net-new revenue, primarily through email marketing.
• Hubspot Proficiency.
• Experience managing email programs with 250K monthly sends.
• Expert knowledge of email deliverability including authentication, reputation management, list hygiene, maintaining 98% delivery rates.
• HTML/CSS Proficiency (for developing responsive emails)
• Advanced Zapier Experience.
  
  

Bonus, Bot Not Required

• Experience supporting account-based sales initiatives within marketing teams.
• 3rd Party Integrations using REST API
• Salesforce Experience
• Marketing Attribution & Modeling
• Data Visualizations
• Cold Email Campaigns
  
  

Tools & Software

• Hubspot Enterprise Platform (Marketing Hub, Sales Hub, Operations Hub & Content Hub)
• ActiveCampaign
• GMass
• Google Analytics
  
  

Benefits

• 100% Company Paid Health/Vision/Dental
• 4% 401K Match
• Generous Paid Time Off
• Paid Parental Leave for New Parents
• Comprehensive Relocation Assistance for Non-Local Candidates
  
  

About Crisp

Crisp is an incredibly fast-moving, high-growth company (1470% growth in 3 years) with a laser focus on delivering the absolute best legal marketing and business coaching services on the market today.

• Crisp Founder and CEO Michael Mogill named EY Entrepreneur Of The Year® 2023
• Named to Inc. 5000 List of Fastest-Growing Private Companies for 7-Years (2024, 2022, 2021, 2020, 2019, 2018, 2017)
• Atlanta’s fastest-growing companies 9 years in a row (2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016)
• Recognized as Atlanta’s Best Places to Work
• Creators and annual hosts of the Crisp Game Changers Summit, the largest and most ambitious law firm growth conference on Earth
• Published the legal industry’s best-selling marketing book
• Host of the most listened-to podcast in the legal industry
• Featured in Forbes, The Wall Street Journal, TechCrunch, Yahoo, and The Huffington Post
  
  

Compensation Range: $90K - $110K