Lifecycle Marketing Manager

Description
As the Lifecycle Marketing Specialist you will play a crucial role in enhancing customer engagement by leading the strategic development and execution of advanced, multi-channel customer journeys. Leveraging analytics, segmentation, and automation, you'll drive meaningful interactions across various lifecycle stages, fostering conversion and retention for global B2C and B2B audiences. This role also entails mentorship and collaboration with junior team members to align on best practices and innovation.
Key Responsibilities

• Design and optimize complex, multi-channel lifecycle strategies to drive engagement, conversion, and retention.
• Develop advanced segmentation and targeting methodologies based on customer behaviors, demographics, and engagement history.
• Lead the deployment of automated, data-informed campaigns across channels including email, SMS, WhatsApp, and web, optimizing for maximum impact.
• Act as a strategic advisor to internal stakeholders, translating high-level business goals into actionable lifecycle marketing strategies.
• Partner with data and analytics teams to monitor lifecycle program performance, iterating strategies based on insights and trends.
• Oversee A/B testing, multivariate testing, and reporting to enhance program effectiveness and generate actionable insights.
• Mentor junior lifecycle marketing team members, sharing best practices and supporting skill development.
• Collaborate closely with technical teams to define requirements for complex journeys, audience lists, and personalized scripting, ensuring seamless execution.
• Regularly report campaign performance to sr stakeholders, contributing to strategy reviews and quarterly business reviews.

Required Skills and Experience

• 5 years of experience in lifecycle marketing, CRM, or a related field with exposure to B2C and B2B audiences.
• Proficiency in advanced segmentation and personalization techniques and tools.
• Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo) and CRM systems.
• Demonstrated success in creating and optimizing multi-channel campaigns across email, SMS, WhatsApp, and web.
• Strong analytical skills, with a history of transforming data insights into strategic marketing actions.
• Experience mentoring junior marketers or collaborating on a sr team, with a focus on knowledge-sharing and best practices.
• Advanced knowledge of A/B testing, multivariate testing, and performance reporting.
• Excellent communication skills for stakeholder presentations and cross-functional collaboration.

Pay and Benefits
The pay range for this position is $45.00 - $60.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a fully remote position.
Application Deadline
This position is anticipated to close on Mar 7, 2025.

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.