What are the responsibilities and job description for the Lifecycle Marketing Manager (Member) position at West Coast Consulting LLC?
Job Details
Job Description
Greetings,
I have a position of Lifecycle Marketing Manager with one of my direct clients, kindly go through it and share your views.
Position: Lifecycle Marketing Manager
Location: Cottonwood Heights, Utah (Hybrid Role: onsite every Thursday)
Duration: 6 months
Job Description:
As a Lifecycle Marketing Manager for the SoFi Member Business Unit, you will play a critical role in driving growth, adoption, awareness, and usage of Member Benefits, specifically SoFi Plus.
We are looking for a skilled marketing professional who can deliver a strong marketing plan and work cross-functionally with product marketing, product, tech ops, creative, data science, and business leads to deliver shared business OKRs.
This individual will leverage data-driven insights to deliver meaningful business outcomes by driving relevant and personalized communications at each stage of the customer lifecycle.
What you'll do
Own data-driven marketing initiatives focused on growth for member benefits, specifically SoFi Plus acquisition.
Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals.
Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive initial use, repeat bookings, and upsell.
Manage an experimentation roadmap for full-funnel program performance, analyze campaign performance, and optimize campaign performance based on key performance indicators (KPIs).
Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns.
Report on lifecycle channel, campaign, and program performance, sharing insights with marketing and business leadership.
Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders.
Direct campaign priorities with Lifecycle Marketing Tech Ops.
Requirements
What you'll need
Bachelor's Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
6 years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.
A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding, and retention activities at scale. Strong analytical skills with experience using various testing methodologies.
Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.
Effective verbal and written communication skills.
Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.
Nice to have:
MBA or other advanced degrees Previous finance, tech, and insurance industry experience
Greetings,
I have a position of Lifecycle Marketing Manager with one of my direct clients, kindly go through it and share your views.
Position: Lifecycle Marketing Manager
Location: Cottonwood Heights, Utah (Hybrid Role: onsite every Thursday)
Duration: 6 months
Job Description:
As a Lifecycle Marketing Manager for the SoFi Member Business Unit, you will play a critical role in driving growth, adoption, awareness, and usage of Member Benefits, specifically SoFi Plus.
We are looking for a skilled marketing professional who can deliver a strong marketing plan and work cross-functionally with product marketing, product, tech ops, creative, data science, and business leads to deliver shared business OKRs.
This individual will leverage data-driven insights to deliver meaningful business outcomes by driving relevant and personalized communications at each stage of the customer lifecycle.
What you'll do
Own data-driven marketing initiatives focused on growth for member benefits, specifically SoFi Plus acquisition.
Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals.
Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive initial use, repeat bookings, and upsell.
Manage an experimentation roadmap for full-funnel program performance, analyze campaign performance, and optimize campaign performance based on key performance indicators (KPIs).
Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns.
Report on lifecycle channel, campaign, and program performance, sharing insights with marketing and business leadership.
Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders.
Direct campaign priorities with Lifecycle Marketing Tech Ops.
Requirements
What you'll need
Bachelor's Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
6 years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.
A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding, and retention activities at scale. Strong analytical skills with experience using various testing methodologies.
Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.
Effective verbal and written communication skills.
Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.
Nice to have:
MBA or other advanced degrees Previous finance, tech, and insurance industry experience
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