What are the responsibilities and job description for the BDR/SDR Manager position at Crisp?
Please Note: This is an on-site position located in Atlanta, GA. Crisp is committed to supporting candidates by offering paid relocation for qualified applicants.
About The Role
As the BDR Manager, you'll directly hire, train, coach, and manage a team of BDRs/SDRs responsible for generating pipeline through inbound lead qualification (85% of their time) and outbound prospecting (15% of their time).
The ideal candidate has extensive, proven experience directly managing sales teams (ideally 8-10 reps), along with established sales processes, sales playbooks, call scripts, talk tracks, objection-handling guides, and structured training programs.
Setting and maintaining high performance standards will be a fundamental part of your role. You will establish clear expectations for your team and hold each rep accountable for meeting those standards. When a rep falls short, you will need to quickly identify the issue and take appropriate action—whether that means providing targeted coaching, implementing structured performance improvement plans, or having direct conversations about areas for improvement.
Responsibilities
At Crisp, we're on a mission to make a $100B impact by helping 10,000 law firms grow their revenue by $10,000,000 each. As North America's #1 law firm growth company, we've achieved proven product-market fit, built a nationally recognized brand, and established ourselves as leaders in legal marketing and business coaching.
Our rapid growth (1470% in the past three years) has earned us a spot on the Inc. 5000 List for seven years and recognition as one of Atlanta’s fastest-growing companies for nine consecutive years.
We’ve also cemented our position as an industry leader across all verticals with the #1 best-selling book in the legal category, The Game Changing Attorney, the #1 podcast for legal market leaders, The Game Changing Attorney Podcast, and the #1 law firm growth conference on Earth, the Crisp Game Changers Summit.
If you’re looking for a place to work with unmatched opportunities for growth, industry-leading compensation and benefits, and the chance to make a real, tangible impact on the legal industry, Crisp is the place for you.
Please apply directly—reaching out to the hiring manager or other Crisp team members won't improve or fast track your application.
About The Role
As the BDR Manager, you'll directly hire, train, coach, and manage a team of BDRs/SDRs responsible for generating pipeline through inbound lead qualification (85% of their time) and outbound prospecting (15% of their time).
The ideal candidate has extensive, proven experience directly managing sales teams (ideally 8-10 reps), along with established sales processes, sales playbooks, call scripts, talk tracks, objection-handling guides, and structured training programs.
Setting and maintaining high performance standards will be a fundamental part of your role. You will establish clear expectations for your team and hold each rep accountable for meeting those standards. When a rep falls short, you will need to quickly identify the issue and take appropriate action—whether that means providing targeted coaching, implementing structured performance improvement plans, or having direct conversations about areas for improvement.
Responsibilities
- Directly train, coach, and manage a team of BDRs/SDRs to drive daily prospecting activity, qualify and schedule inbound leads, and consistently hit their individual targets.
- Own onboarding and training of new BDRs/SDRs through structured, repeatable programs that ramp reps quickly and effectively.
- Quickly identify individual performance issues and proactively address gaps through targeted coaching, structured performance improvement plans, and clear, direct conversations—including termination decisions when necessary.
- Closely measure team and individual performance through accurate reporting, forecasting, KPI tracking, and call reviews.
- Implement, refine, and optimize team playbooks, sales training programs, talk tracks, call scripts, objection-handling guides, and related sales enablement materials.
- Work directly in HubSpot, ensuring your team's activities and pipeline are always accurate, up-to-date, and processes are consistently followed.
- Regularly audit the CRM to ensure leads and opportunities never slip through the cracks.
- Work closely with the Performance Marketing team to provide feedback on lead quality, insights around common objections, trends, and opportunities to improve targeting and messaging.
- Develop and execute meaningful, results-oriented incentive plans to keep reps accountable, motivated, and focused on hitting individual and team targets.
- Located within commutable distance to our Atlanta, GA office (or willing to relocate) with ability to be onsite Monday–Friday.
- 5 years of sales experience in previous roles as an individual contributor.
- 3 years of experience directly building and managing sales teams.
- Proven track record of coaching and developing reps, leading to measurable increases in their individual performance, productivity, and overall quota attainment.
- Comfortable providing direct, but constructive feedback, having difficult conversations, implementing performance improvement plans, and making termination decisions when necessary.
- Experience developing, optimizing, and implementing effective sales enablement resources including playbooks, talk tracks, objection-handling guides, and call scripts.
- Strong understanding of consultative sales methodologies and the ability to effectively teach and translate to reps.
- High-level business acumen with a clear understanding of how sales and revenue leaders evaluate success and prioritize strategic goals.
- Experience working with internal recruiting teams to source, evaluate, and hire BDR/SDRs.
- Proficient in CRM use and management (HubSpot preferred).
- Sourcing, hiring, training, and ramping recent college graduates into successful BDR/SDRs.
- 100% Company Paid Health/Vision/Dental
- 4% 401K Match
- Generous Paid Time Off
- Paid Parental Leave for New Parents
- Paid Relocation for Non-Local Candidates
At Crisp, we're on a mission to make a $100B impact by helping 10,000 law firms grow their revenue by $10,000,000 each. As North America's #1 law firm growth company, we've achieved proven product-market fit, built a nationally recognized brand, and established ourselves as leaders in legal marketing and business coaching.
Our rapid growth (1470% in the past three years) has earned us a spot on the Inc. 5000 List for seven years and recognition as one of Atlanta’s fastest-growing companies for nine consecutive years.
We’ve also cemented our position as an industry leader across all verticals with the #1 best-selling book in the legal category, The Game Changing Attorney, the #1 podcast for legal market leaders, The Game Changing Attorney Podcast, and the #1 law firm growth conference on Earth, the Crisp Game Changers Summit.
If you’re looking for a place to work with unmatched opportunities for growth, industry-leading compensation and benefits, and the chance to make a real, tangible impact on the legal industry, Crisp is the place for you.
Please apply directly—reaching out to the hiring manager or other Crisp team members won't improve or fast track your application.
