What are the responsibilities and job description for the Director of Content position at Crisp?
Job Summary
We are seeking a dynamic and experienced Director of Content who will create a robust and innovative content strategy to reach new audiences, engage our community, and elevate our brand presence.
Key Responsibilities Include:
- Content Strategy: Develop and execute comprehensive, data-driven content strategies that support business objectives, including lead generation, brand awareness, and client engagement.
- Content Creation: Oversee the production of diverse content formats, including blogs, whitepapers, videos, case studies, webinars, and more, ensuring quality, consistency, and alignment with the company’s tone and mission.
- Multi-Channel Distribution: Create and manage content for digital, print, social media, and other platforms to maximize audience reach and engagement.
- SEO Integration: Apply strong SEO knowledge to optimize content for organic visibility and performance.
- Team Leadership: Manage and mentor a team of content creators, fostering a collaborative and innovative environment.
- Analytics and Optimization: Measure content performance using tools like Google Analytics and HubSpot. Use insights to optimize strategies and maximize ROI.
- Collaboration: Work closely with marketing, sales, design, and other cross-functional teams to ensure content aligns with broader company objectives.
- Content Calendar Management: Develop and maintain a detailed content calendar, ensuring timely production and effective distribution.
- Trend Adaptation: Stay ahead of content marketing trends, tools, and technologies, such as AI, interactive content, and emerging media formats.
What we’re looking for:
- Experience: 7-10 years in content marketing, storytelling, or related fields, with at least 3-5 years in a leadership or managerial role.
- Strategic Expertise: Proven ability to develop and execute data-driven content strategies.
- Creative Excellence: Track record of creating compelling brand narratives and multi-channel content.
- Technical Proficiency: Strong familiarity with CMS platforms (e.g., HubSpot, WordPress) and digital marketing tools.
- Leadership Skills: Demonstrated ability to manage and inspire a team, ensuring high performance and professional growth.
- Analytical Insight: Skilled in measuring content performance and implementing data-driven optimizations.
- Educational Background: Bachelor’s degree in Marketing, Communications, Journalism, or a related field (advanced degrees or certifications are a plus).
Why You Should Work Here:
- Our primary focus is about the right and the wrong of what’s happening - business will follow.
- In addition to righting the wrongs in our cases, we also protect people from bad lawyers - we’re the “real deal.”
- Nine dynamic “hub”locations and growing (bar licenses in 8 states).
- An innovative work environment that values and harnesses your ability to translate visions into tangible results.
- A collaborative and inclusive culture where your leadership and strategic insights are highly valued.
- A chance to shape our firm's direction and positively impact our clients' experiences.
- Opportunities to attend high-level industry conferences and networking events.
- The autonomy to implement innovative solutions that elevate our firm's operations and client service.
- A dynamic team of professionals committed to achieving excellence together.
- A fulfilling role that enables you to leave a lasting imprint on our firm's legacy.
Additional perks:
- Compensation: A competitive compensation package reflecting the pivotal nature of your role.
- Benefits:
- Blue Cross Blue Shield, low deductible options
- Family inclusion can be negotiable
- 401K with 4% match
- Life insurance
- Relocation Assistance: If you are the right fit, but not in Texas already, don’t worry – we will help pay to get you here!
Join our team as we strive for excellence in our marketing efforts!
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Life insurance
- Paid time off
- Relocation assistance
Schedule:
- 8 hour shift
Work Location: In person
