VP of Marketing

• Mission Statement: To fearlessly declare the Gospel, with Biblical truth and love, leading generations to follow Jesus.
• Vision Statement: Until All Know Jesus.

• Christ-Centered: Approaches work by faith and prayer. Engages in faith disciplines that reflect spiritual growth and commitment. Leadership demonstrates Fruits of the Spirit in decision making, words and actions. Provides opportunity for employees to grow spiritually and integrate their faith at work. Leads with humility and grace.
• Servanthood: Serves our world by meeting needs practically and spiritually. Seeks employee input with problems that affect them and implements their suggestions whenever possible. Cares for employees.
• Uncompromising Integrity: Honest, transparent, and trustworthy. Creates environment of ethical behavior and transparency. Builds high level of trust with employees. Models humility, fairness and integrity.
• Holy Stewardship: Honors and maximizes the potential of the resources, assets, and people God has entrusted to us. Develops effective strategies to help employees accomplish goals and objectives. Ensures great stewardship in all areas of responsibility. Accomplishes annual goals and objectives.
• Excellence: We serve with excellence, knowing we represent God in our work, words, and actions.
• Unified Team: Models One CRISTA and united in the vision to transform lives with the Gospel of Jesus Christ. Leads with organizational values. Creates high level of engagement by connecting employees to the mission and vision. Works together effectively as a team with other ministries and within CRISTA. Follows through on promises and commitments.

• Serve as Vice President of Marketing within CRISTA Ministries to help accomplish the overall vision and mission for CRISTA and its ministries in alignment with CRISTA’s values and Kingdom first culture.
• Provide God honoring leadership and effective decision making that is informed by prayer.
• Prayerfully lead and establish strategic plans for organizational growth and success of CRISTA.
• Grow in personal relationship with Jesus Christ.
• Speak, act and counsel with wisdom and grace.

• Instill a leadership culture of Transformative Performance Management for all staff.
• Recruit and hire qualified and competent staff; train, disciple, assign, transfer, and promote employees to serve the best interests of the Marketing Department.
• Take time to build personal connections with staff by supporting their interests and understanding their motivations, strengths and goals.
• Empower staff by collaborating and assigning significant responsibilities.
• Ensure systematic performance evaluation of Camps personnel and initiate corrective action as necessary.
• Encourage and support continuous learning and career development by providing training, mentoring and ongoing educational opportunities.
• Actively seek different perspectives to ensure all voices are heard in decision making processes.
• Develop and empower staff to work efficiently and grow in their skills.
• Lead directors, managers and specialists to execute marketing and fundraising projects.

• Develop, execute the ensure the success of the annual marketing and fundraising strategy and goals for assigned ministries.
• • Create annual, multi-million-dollar revenue-generating, fundraising strategies and campaigns for World Concern and CRISTA local ministries as assigned.
  • Collaborate with RA Leadership and executive leadership to further the mission of World Concern and develop the fundraising budget.
  • Collaborate with RA Operations, Creative House, Donor Relations and external agencies to execute fundraising strategies.
  • Acquire new donors and cultivate existing donors.

• • Develop and execute marketing strategies for service revenue ministries.
  • Build industry-leading lead generation programs for CRISTA local ministries.

• • Collaborate with the ministry teams to uncover insights and strategies to develop.
  • Implement marketing and branding strategies for new and existing products, internally and externally.

• • Lead the strategic development of marketing plan campaigns.
  • Work closely with clients, management, Creative House, and external partners, to create an effective and efficient marketing strategies focused on growing audiences.

• Understand and interpret key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends.
• Translate results into actionable marketing strategy insights by identifying key trends and opportunities, targeting market initiatives and analyzing performance metrics.

• Manage and oversee portions of the marketing and fundraising budgets.
• Monitor fundraising efforts and report on monthly progress toward annual goals.
• Collaborate with RA Leadership Team to formulate contingency plans when metrics indicate revenue and/or production goals are at risk.
• Participate and contribute to RA and/or World Concern staff meetings and devotions, Resource Advancement project production meetings, and creative planning meetings for appropriate campaigns.
• Perform other duties as assigned.

SUPERVISORY RESPONSIBILITIES:

• Marketing directors, managers, and coordinators
• Fundraising Manager
• External agencies and vendors

• Belief that Jesus Christ is Lord and Savior
• Is a committed Christian who is dedicated to continued spiritual growth and development as evidenced through a growing personal walk with God (e.g. daily spiritual rhythms of prayer, fellowship, Bible study, etc).
• Prayerfully seeks God’s will in their own lives and in their ministry at CRISTA.
• Engages our ministry including staff and colleagues through prayer, participation in spiritual practices, leading devotionals and other spiritual practices.
• Affirms, aligns with and supports CRISTA’s Statement of Faith and Christian Community Representative Statement (CCC).
• Conducts themselves in a manner which reflects well on CRISTA Ministries and aligns with its mission, vision, Statement of Faith and Christian Community Representative Commitment (CCC).
• Demonstrates the values of a CRISTA leader.

• Demonstrated understanding of how changing donor behaviors are impacting direct marketing channels.
• Advanced knowledge of current and effective direct response marketing techniques and best practices, including emergency response fundraising.
• Ability to communicate confidently, collaboratively, and effectively with the leadership team, staff, donors, and suppliers; must have exceptional written, oral, and listening communication skills.
• Ability to identify measurable outcomes and utilize strong analytical skills to maximize ROI for each channel.
• Capacity to complete hands-on management of multiple projects with competing deadlines in a fast-moving and highly complex organization.