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Sr. Market Segment Manager Coatings-REMOTE

Critical Fit Recruiting
Charlotte, NC Remote Full Time
POSTED ON 2/14/2025
AVAILABLE BEFORE 5/5/2025

The Sr. Market Segment Manager is responsible for assessing the trends, drivers and needs of Industrial markets for developing strategies to drive sales and margin expansion. The primary focus of this role will be on coatings market and will partner with the VP of Marketing and commercial teams across the organization with a focus on "where to play" and "how to win".

RESPONSIBILITIES :

  • Serve as a strategic leader for the assigned end markets by building and maintaining a deep fact-based understanding of key macro drivers, short and long-term industry trends, applications, substitute materials, customers, competitors, and emerging technologies.
  • Collaborate with the VP of Marketing and other key leaders to develop, maintain, and implement the Industrial Strategic Plan for assigned segments that is focused on growth by identifying and prioritizing new markets and / or applications, developing strategies to capture share growth in existing markets, and profiling and building business cases for inorganic growth opportunities.
  • Build data driven market maps and segmentation models defining total and addressable market sizing. Analyze complex and dynamic value chains, validate market assumptions through primary research and voice of customer initiatives. Develop and socialize messaging as to the future direction of the market. Collaborate with commercial and other leaders to determine value gaps and guide growth initiatives to drive sales and margin expansion.
  • Use prior experience in the coatings market to own and drive the innovation roadmap for the coatings segment, including capturing the voice of the customer and market insights to develop value propositions, drive new opportunities, and prioritize new product development activities. Lead front end innovation processes and provide excellent project management to innovation projects.
  • Analyze complex and dynamic value chains, validate market assumptions through primary research and voice of customer initiatives.
  • Serve as a strategic resource working closely with Product and Commercial teams to develop action plans to address value gaps and options to create new value within the current portfolio to include market segmentation, wallet share analysis, product positioning, branding, and promotional strategies to ensure success.
  • Provide market and competitive intelligence to business leaders and recommend actions where appropriate.

BACKGROUND PROFILE :

  • MBA or an advanced degree in a Business or Technical discipline, required
  • Minimum of 6-10 years of work experience with demonstrated success in strategic marketing or strategy development industrial and / or construction products.
  • Strong financial acumen and analytical thinker with relevant experience interacting with, building, and assessing complex business models.
  • Self-driven, energetic, creative, and resourceful self-starter who demonstrates leadership skills and strong commercial acumen. Ability to work dynamically across functions.
  • Excellent planning, execution, and project management skills
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