Manager, Social Media & Content

The Crohn’s & Colitis Foundation is a non-profit, volunteer-fueled organization whose mission is to cure Crohn’s disease and ulcerative colitis and improve the quality of life for the children and adults affected by these diseases. Our work is dramatically accelerating the research process through our varied research initiatives; we also provide extensive educational and support resources for patients and their families, medical professionals, and the public. In addition, we lead federal and state-based advocacy campaigns to support medical research funding and improve patient access to care. The Foundation’s core values of compassion, integrity, leadership, collaboration, and inclusion inspire and drive every member of our highly performing team.

Position Summary:

The Social Media & Content Manager is responsible for developing strategies to increase followers, creating and overseeing social campaigns, producing content, reporting on analytics, and communicating with key stakeholders. Reporting to the Associate Director of Marketing & Corporate Communications, this position focuses on crafting tailored content across platforms including posts, videos, blogs, and visual assets to expand the Foundation’s digital presence and foster community growth. We are seeking a skilled content creator proficient in copywriting and design, with a knack for data analysis to extract actionable insights. This role demands creativity, attention to detail, analytics comprehension, and adept project management. Ideal candidates will possess a passion for writing and relevant experience in healthcare and/or non-profit sector.

The salary range for the role is $75,000 - $80,000 per year.

Essential Functions & Responsibilities:

• Manage the Foundation’s national social media channels’ profiles and presence. Collaborate cross-departmentally to create stories and relevant content for target audience segments and key stakeholders.
• Research, plan, and implement multimedia social media campaigns, creating content for each channel and optimizing based on analytics.
• Develop and maintain social media content calendar to build awareness and grow the Foundation’s social communities.
• Produce and publish daily social content that builds meaningful engagements and encourages audiences to act. Contribute to blogs to attract supporters and grow our blog subscriber base.
• Post and monitor social platforms—including scheduling of posts and responding to comments and messages from followers.
Curate content and capitalize on news stories, trends, or hashtag. Working with the PR Agency and Associate Director, monitor news/trends and identify ways to increase coverage for the Foundation. Mine story ideas
• - internal and external to the Foundation.
• Lead the planning and execution of annual disease awareness campaigns.
• Track performance and results of campaigns /channels and pull strategic insights from analytics to ensure goals are being met. Create and share monthly analytics/KPI reports for each channel, analyze results, and incorporate learnings to improve future results.
• Identify key influencers and develop strategies to build these relationships and engage with them to broaden the Foundation’s reach and build followers.
• Oversee and review the current process for soliciting patient stories. Recommend improvements for managing patient story bank and ensure that all information is kept current and continually updated.
• Share best practices and train national and chapter staff in social media. Maintain social media guidelines and publish/update staff reference materials.
• Other duties as required.

• Bachelor’s degree in journalism, communications, marketing, public relations, or other communication-oriented study.
• Previous experience with healthcare and/or nonprofit organizations; understanding of inflammatory bowel disease a plus.
• 2 years of social and content creation experience, including building a following for an organization.
• Experience producing content for the web as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)
• Proven track record of developing successful social media strategies and campaigns.
• Video production/editing skills a plus. Knowledge of managing Live/Virtual Events across social platforms.
• Experience with social media analytics and KPI’s. Ability to produce reports and actionable insights/recommendations.
• Experience with social media scheduling and technology tools such as Sprout.
• Knowledge of project management tools (Asana, Microsoft Teams, Sprout, Hubspot)
• Familiarity with graphic design tools (Adobe Photoshop, InDesign, Canva, or others) a plus.