Demo

Rental Sales Manager

Cromer Material Handling
Fresno, CA Full Time
POSTED ON 3/20/2025
AVAILABLE BEFORE 5/19/2025
JOB TITLE:
Rental & Transportation Manager

REPORTS TO:
President


DEPARTMENT:
Rental


FLSA STATUS:
Exempt

JOB SUMMARY

The Rental & Transportation Manager oversees the day-to-day functions of the Rental Department. This role oversees the rental team, maintenance, utilization, damage billing, contract maintenance and compliance as well as develops operational procedures and protocols to drive profitability and growth.

ESSENTIAL FUNCTIONS

  • Analyzes, identifies, develops, and executes internal procedures and process improvements for the Rental Departments, especially as they relate to financial benchmarks for rental.
  • Inspects and measures staff performance, resulting in changes in work practices necessary to improve overall operations and customer service.
  • Monitors asset utilization providing monthly reporting and recommendations to upper management regarding the fleet size and possible relocation.
  • Monitors rental asset depreciation on a unit-by-unit basis each month to ensure total expense is in line with financial benchmarks.
  • Monitors maintenance to revenue percentages to identify trends, outliers, and potential retirements within the rental fleet.
  • Owns rental maintenance responsibilities to ensure accuracy of operational maintenance tracking and work order entry, approval of all repairs, work order review, and expense control.
  • Ensures Rental Coordinators maintain gross profit margins between supplier cost and customer pricing.
  • Cross-trains rental team on operational responsibilities including scheduling, equipment transportation, vendors, and compliance.
  • Collaborates with branches regularly, ensuring open communication around operational processes.
  • Analyzes rental and transportation asset depreciation and provides book values and suggested sale prices to management in other areas of the business.
  • Reinforces company policies and practices for compliance with regulatory agencies, including federal and state Occupational Safety and Health Administration (OSHA), Public Utilities Commission of Ohio (PUCO), and Federal Motor Carrier Safety Administration (FMCSA).
  • Ensures internal departments follow the proper procedures for freight requests.
  • Works with transportation staff to resolve freight disputes.
  • Increases efficiency by developing and enforcing a proactive approach to freight requests.
  • Monitors transportation calendar to ensure efficient scheduling.
  • Maintains relationships with transportation providers; ensures proper service and rates are upheld.
  • Ensures sub-rental vendor invoices are approved timely and in line with the customer billing cycle.
  • Communicates with Sales Representatives regularly to gather information regarding competition, market trends, unit demand, promotions, etc.
  • Collaborates with other internal department staff members as needed, working closely with all company divisions to develop cross-selling strategies and ensure a great customer experience.
  • Consistently works toward acquiring new business by generating leads, following up on them, and networking through current customers.
  • Provides support to rental team ensuring rental inspections procedures are followed.
  • Adjusts standard pricing and discounts based on overall market performance and asset demand.
  • Establishes relationships with surrounding equipment dealers supporting rental fleet needs.
  • Coordinates with upper management to determine assets to retire and assets to purchase based on utilization, depreciation, and market demand.
  • Manages overall rental spend, approves payments, and executes processes to drive costs down.
  • Monitors and reviews equipment inventory database within current systems.
  • Maintains professionalism on the job at all times.
  • Performs other duties of a similar nature as required.

POSITION QUALIFICATIONS

EDUCATION
  • High School Diploma or equivalent. Bachelor’s degree in Logistics or business-related field preferred.
EXPERIENCE
  • At least four years of experience with material handling equipment (lift trucks, yard trucks, railcar movers, etc.).
  • At least one year of customer service experience.
  • Previous experience managing people and/or processes preferred.
  • Valid Driver’s License and driving record acceptable to insurance company.
ADDITIONAL REQUIREMENTS
  • Proficient in Microsoft Office Suite.
  • Travel to branch locations and customer sites on a weekly basis.
  • Ability to work independently and to effectively prioritize demands and execute tasks.
  • Strong written and verbal communication skills with the ability to convey information to internal and external customers in a clear and concise manner.
  • Exceptional project management and organizational skills.

DISCLAIMER

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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