What are the responsibilities and job description for the Senior Marketing Manager position at Crooked Media?
Crooked believes that we need a better conversation about politics, culture, and the world around us-one that doesn't just focus on what's broken, but what we can do to fix it. We are a media network that showcases stories, voices, and opportunities for activism that inform, entertain, and inspire action, because it's up to all of us to do our part to build a better world.
Job Summary :
Crooked Media is hiring a Senior Marketing Manager to join the team to manage strategy and tactics for our revenue generating businesses : ecommerce, subscription, live events & tour and books. This is an exciting opportunity to oversee the marketing strategy and tactics for our commercial products and help us grow revenue and a more dynamic business. This role is based in Los Angeles, CA, reports directly to the VP of Marketing and will be highly visible to the wider organization.
Crooked has adopted a hybrid work model for our entire staff. We believe that the best work is done in a hybrid capacity as it combines the flexibility of working from home with in-person collaboration. We are ideally looking for Los Angeles-based candidates, or candidates willing to relocate within the first 3 months of accepting an offer.
How You'll Spend Your Time
You will lead marketing for our Friends of the Pod subscription product, the Crooked Store (our ecommerce business), our live touring & events business and Crooked Media Reads (our book imprint).
Strategy and Planning
Work with VP of Marketing and business leads to develop marketing and promotional strategies and timelines based on product roadmaps, launches and other key priorities. You will lead conversations with partners both externally and internally to gather information, align on strategies and bring campaigns and promotional beats to life.
Align Promotional Elements
Depending on the project, you will work with internal partners to manage promotion of commercial products across content marketing, landing pages, email marketing, Crooked network promotion, paid media, social marketing, influencer and press. You will lead on strategy and execution, with support from internal marketing team and external agencies.
Measurement and Reporting
Work with business leads on weekly reporting of efforts via a weekly revenue check in and quarterly reporting to align with quarterly board meetings. Measurement and reporting will also feed into optimizations that you'll develop with the VP of Marketing
Creative Asset Development and Overall Messaging
As with most roles at Crooked, you'll have a hand in shaping how we speak to our audience about the things that we're doing. You'll spend time in creative meetings, whether it's about new merch ideas, episode development for our subscription shows or new books that are being written under our imprint. You'll also get to know our staff writers, who you'll work with to help shape messaging about the products that we offer that will take shape in promotional assets, audio ads, social assets and the like.
What You'll Bring To The Table
5-7 years' experience on a marketing team
- preferably overseeing the marketing and promotion of commercial / revenue-generating productsA growth-oriented mindset.
We need someone who knows what it takes to grow a product via marketing and promotion. As such, familiarity with performance-marketing strategies and tactics (to be deployed alongside in-house paid media lead) are also neededExcellent verbal and written communication skillsFamiliarity with
Google Drive (including Sheets, Slides and more) and Microsoft Office. Comfort using and / or learning reporting tools like Google Analytics, Shopify, Sprout Social, Mailchimp, Megaphone, etcA solutions-oriented, positive attitude -
we're looking for someone who can join our team of thinkers and doers and who can commit to working collaboratively and respectfully. Someone who is biased toward taking action to solve problemsMedia landscape knowledge -
A strong understanding of audio marketing (ad formats, audio feed specifications), digital advertising (mobile, influencer, paid social, display) and traditional (OOH, TV, press) channelsAgility -
Ability to work effectively in a fast-moving environment, managing multiple projects simultaneously while reacting quickly, dynamically, and intelligentlyA personable people manager -
2-3 years of experience managing people; you're a natural teacher, coach your direct reports through their deliverables, and hold them to standards of excellence. Model accountability and ownership over your responsibilities and projects.Highly organized and entrepreneurial in spiritPassion for Crooked's content and mission is a must!Familiarity with podcast and subscription content management systems preferred (e.g. Supercast, Simplecast, Wordpress)Experience working with product managers & web developers is a plus!This job description provides a summary of how you'll spend your time but is not exhaustive, so other duties may be assigned over time.
Pay and Perks :
At Crooked, we believe in paying employees competitive market salaries. And we also believe in providing holistic and rich benefits to all full time staff, including :
Paid healthcare, with most individual plans paid fully by the company401k matchGenerous vacation and paid leave including, sick, bereavement, pregnancy loss, and disability leaves20 weeks of paid parental leaveCommuter reimbursement or paid parkingA monthly communications stipendProfessional development opportunitiesAnd did we also mention our offices are closed at the end of the year?
For this role, the salary is $125,000 and this position is covered under the Writers Guild of America East Collective Bargaining Agreement.
About Us
We welcome everyone-as an inclusive workplace, we invite all our employees to bring their authentic, whole selves to work. Our mission and intent is to encourage people from every nation, race / ethnicity, belief, gender, gender identity, sexual identity, disability, and culture to feel respected and valued for their unique contributions to our company.
We approach our work courageously, adapt and improve constantly, and celebrate the wins big and small. We cultivate a culture of creativity and expression at Crooked Media. We hire the best talent, ensure they have the tools and training they need, and set them free. If you have a high degree of ownership and are driven to excel, you'll fit right in.
That's it. End of mission.
Salary : $125,000
