What are the responsibilities and job description for the Senior Product Marketing Manager position at CrossnoKaye?

CrossnoKaye is looking for Senior Product Marketing Manager in Santa Barbara, CA.

This local job opportunity with ID 3044885316 is live since 2025-01-22 23 : 05 : 34.

At CrossnoKaye, we’re on a mission to revolutionize how heavy industrial facilities operate—dramatically reducing energy consumption, cutting emissions, increasing throughput, and unlocking new levels of control and visibility in the world’s most resource-intensive sectors.

We’re hiring our first Product Marketer to lead the ATLAS go-to-market (GTM) strategy and lay the foundation for product marketing!

In this role, you will shape the narrative around ATLAS—enabling internal teams and customers to understand its value, drive product adoption, and work cross-functionally to achieve growth and revenue goals. This role will define our positioning and differentiation in the market, helping drive the industrial sector toward sustainable transformation.

This is a high-impact opportunity to help industrial businesses make a measurable impact on climate change.

Develop & Execute the Product Marketing Strategy

Lead ATLAS’s GTM strategy, from core messaging to campaigns targeting key personas.
Craft differentiated value propositions that resonate with buyers and users.
Build competitive positioning, pricing models, and packaging frameworks.
Drive engagement through compelling storytelling, product showcases, and ROI-driven messaging.

Act as the Voice of the Customer & Market

Build meaningful relationships with customers to deeply understand their needs and challenges.

Track market trends, competitors, and surface insights that influence product strategy.

Identify proof points and develop strategies and case studies to share and highlight ATLAS’s impact.

Partner Cross-Functionally to Enable Success

Work closely with internal teams to refine strategies and improve the customer experience.

Enable sales with resources to support adoption, expansion and change management.

Influence product roadmap with customer insights and market data.

About You

You excel in ambiguous environments and thrive on innovation and solving complex challenges.

You’re curious, technically savvy, a strong communicator and an inspiring storyteller.

You’re motivated by the opportunity to shape strategy and create measurable impact in climate outcomes.

Qualifications

8 years of product marketing experience, ideally within B2B SaaS or enterprise settings.

Proven success developing and executing GTM strategies and product launches.

Strong analytical skills, with experience driving data-informed marketing strategies.

Collaborative mindset with the ability to work cross-functionally and influence across departments.

Bachelor’s degree in marketing, business, or a related field.

Willingness to travel as needed for events and customer meetings.

Knowledge of or experience in the heavy industrial sector is a plus.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Software Development

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