What are the responsibilities and job description for the Senior Product Marketing Manager position at Invoca?
About Invoca :
Invoca provides the industry-leading revenue execution platform that connects marketing, sales, and contact center teams to track and optimize the buying journey and drive revenue. Invoca has been at the forefront of AI innovations for the last decade, and with over 300 employees, 2,000 customers, and $100M in revenue, the future is extremely bright, with exciting opportunities ahead to keep growing the business. We are building a world-class AI-powered SaaS company and have raised over $184M from leading venture capitalists including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.
About the Role :
Are you a Google Ads wizard? Are you an expert on the latest AI technologies powering search campaigns? Do you geek out over smart bidding and Performance Max? Are you incredibly passionate about helping search marketers maximize conversions and ROAS? Then we have the role for you!
The Invoca product marketing team is looking for a Google Ads fanatic to be our new Senior Product Marketing Manager and help lead go-to-market (GTM) strategy, messaging, and execution for our Google Ads solutions. In this role, you will be a part of a highly upbeat, remote, and dynamic environment, working with a passionate team of product management, marketing, sales, and customer success leaders to drive adoption of Invoca’s solutions for search and digital advertising.
The ideal candidate is a Google Ads expert with experience doing product marketing for martech solutions for Google Ads or with hands-on experience managing Google Ads for large businesses looking for a move to product marketing.
You Will :
- Drive business growth for Invoca’s solutions for Google Ads and digital marketing, including supporting customer acquisition and upselling
- Lead new product launches by working with cross-functional teams to develop and execute comprehensive go-to-market (GTM) plans and materials
- Document compelling, differentiated messaging and positioning statements to drive interest in and adoption of Invoca’s solutions
- Engage with our SEM and digital marketing customers to understand their needs and buying behaviors in order to help them achieve maximum value using Invoca
- Be the voice of the customer at Invoca so you can work with product management to develop differentiated product roadmaps
- Track and understand the competitive landscape and develop competitive positioning for Invoca’s offerings
- Partner with product management, marketing, sales, and customer success teams to develop content that support the demand gen and selling process, including first-call & upsell decks, sales collateral, playbooks, videos, blogs, and webinars
- Deliver compelling enablement training for Invoca’s GTM organization in support of product launches and to help Invoca capitalize on market trends
- Help position Invoca in the market by participating and presenting at relevant trade shows and events, engaging with analysts and press, and assisting with customer meetings
You Have :
Salary, Benefits & Perks :
At Invoca, all new hires in the U.S. receive benefits starting on day one of employment. Our benefits offerings include :
Please note that benefits for teammates outside the U.S. may vary in accordance with their country’s laws and regulations.
This role is remote and open to candidates located in the United States and Canada. Please note that we are unable to provide visa sponsorship for this position.
Salary : $127,000 - $160,000
