Communications and Media Specialist

CrossState Credit Union Association (CrossState) is a regional trade Association serving credit unions in Pennsylvania and New Jersey. We are seeking an experienced and motivated professional to join our team as a Communications & Media Specialist, to play a pivotal role in developing & executing effective media and communication strategies to enhance the visibility and impact of CrossState Credit Union Association. This position will focus on creating compelling content, managing media relations, and supporting marketing campaigns to engage our diverse audiences, including member credit unions and industry stakeholders.

Key Responsibilities:

• Reporting to the VP, Marketing & Communications, the Communication & Media Specialist will serve as the Association’s media relations liaison by cultivating and maintaining strong relationships with media contacts, pitch stories, and coordinate interviews to promote credit union-related topics.

• Develops high-quality written and multimedia content, including press releases, articles, and social media updates, to effectively communicate the association’s initiatives and news.

• Supports public relation efforts, including crisis communication and response to media inquiries.

• Plans, creates, and manages content for the association’s social media channels, monitoring engagement and analytics to optimize reach and impact.
• Assists in the creation and execution of campaigns, ensuring content aligns with strategic marketing goals and brand messaging.

• Collaborates with the marketing and events team to provide communication support for association events.

• Ensures all communications adhere to the association’s brand guidelines and convey a consistent, professional, and engaging tone.

The ideal candidate for this position would have a bachelor’s degree with a preferred major in communications, media, journalism or a related field with a minimum of 3 to 5 years of related experience.

CrossState is an employee-centric organization offering a generous benefit package, including excellent medical and retirement programs, generous paid time off, 12 observed holidays, our workplace offers tuition reimbursement and more. CrossState was recognized as one of Pennsylvania’s Best Places to Work in 2023 by the Best Companies Groups.

This position will be a hybrid model of both in person and remote with a 50/50 split on time in-office verses working remotely. Must be available to be the in-office on additional days as needed.

Interested candidates must apply here: https://www.crossstate.org/about/credit-union-careers-member-resources/careers/communications-media-specialist-crossstate-credit-union-association/