What are the responsibilities and job description for the Biddable Associate position at Croud?
ROLE OVERVIEW
A genuinely different marketing and media agency. Our Performance Reinvented approach drives growth for brands in a world where there are no funnels, brand and performance are united and analytics leads the way.
We’re rooted in our performance heritage, and we bring that mindset to everything we do: brand planning, strategy, integrated media, social, creative, and data. We’re passionate about partnering with clients on their journey towards incrementality-centric marketing with strategic consulting, analytics and smart tools in support.
The result is cutting-edge digital marketing that drives real business impact, supported by a network of over 2,500 independent consultants helping us to deliver work in over 120 markets and 60 languages.
Located in the heart of SoHo, our New York office is home to a group of 100 highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector.
Find out more about Croud NY here!
Croud New York is looking for a motivated Biddable Associate to assist with creating and managing digital campaigns in paid media channels for our clients.
This is an entry level position for a highly intelligent, charismatic and creative thinking individual who is passionate about digital marketing. The successful candidate will be keen to learn, want to strive for success and have a desire to question everything. An analytical mind-set coupled with a creative flair is a must for this role along with the willingness to take a risk.
RESPONSIBILITIES
The Biddable Associate will report directly into an Account Manager or Director in the assigned channels and will support with the on-going execution for clients. This will include, but is not limited to:
- Perform keyword, audience, and budget research for existing clients and potential new accounts across Paid Social & Paid Search
- Own end-to-end setup of paid media (Paid Social & Paid Search) campaigns. Including creating accounts and setting up structure, developing creative, building out full keyword lists, quality assurance, and more
- Regularly optimize bids, budgets, and targeting for current client accounts
- Research new optimization techniques to utilize on the accounts
- Develop and complete client-facing reports, based on accurate data and insightful analysis
- Provide all necessary information for client proposals utilizing keyword research, competitive analysis, etc
- Maintain up-to-date project plans and account documentation
- Create, update, and analyze client-facing and internal reporting
Key stakeholders:
- Line Manager: Biddable Account Manager
- Key Stakeholders: Biddable Associate Director
- Other stakeholders: Network and Operations team
REQUIRED SKILLS/EXPERIENCE
- Degree level education or equivalent / relevant work experience
- An open mind and a desire to learn and immerse yourself in Biddable Media platforms
- Prior internships in advertising, marketing or digital media are an advantage
- Excellent communication skills, both written and verbal
- Strong numeracy and analytical skills
- Enjoy and understand working with data, especially via Microsoft Excel
COMPANY BENEFITS
- 20 days vacation a year 12 public holidays
- Full Paid Medical Insurance (including dental and vision)
- Annual performance bonus
- 401k matching plan
- Sales commission (if involved in a pitch)
- Gym Membership contributions (Classpass)
- Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
- Free home office chair and screen
- Quarterly team offsites / Regular socials
- Free Citibike membership
- Recruitment referrals bonus
- Agile working policy
The salary range for this position is $60,000 - $65,000 (DOE).
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, ethnicity, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Salary : $60,000 - $65,000
