What are the responsibilities and job description for the Vice President of Marketing position at Crunch Fitness?
Vice President of Marketing | Fit Fusion
Overview
The Vice President of Marketing will be responsible for developing, executing, and optimizing the local marketing strategy to support our franchise fitness brand. This leadership role involves overseeing marketing initiatives across multiple locations, leveraging advanced analytics and technical skills to drive data-driven decision-making, and implementing innovative testing methodologies to enhance customer lifetime value. The ideal candidate will have a deep understanding of both digital and traditional marketing tactics, experience in leading teams within a franchise or multi-location environment, and a strong background in business analytics and marketing technology.
Responsibilities
Strategic Marketing LeadershipDevelop and execute a comprehensive, data-driven marketing strategy to grow the brand locally and increase revenue across all locationsImplement advanced analytics and testing methodologies to optimize marketing campaigns and improve customer lifetime valueAlign marketing plans with corporate franchise guidelines while ensuring local adaptation and brand consistencyDrive strategic initiatives to achieve key performance metrics, including lead generation, membership acquisition, and retentionData-Driven Marketing Optimization
Utilize business analytics tools and techniques to analyze customer behavior, segment audiences, and personalize marketing effortsDesign and execute A / B tests and multivariate experiments to optimize marketing messages, channels, and lead generation techniquesDevelop predictive models to identify high-value customers and improve targeting strategiesImplement marketing automation systems to enhance customer journey mapping and increase engagementDigital Marketing and Technology Integration
Oversee digital marketing campaigns across paid and owned media, leveraging marketing technology stacks for maximum efficiencyOptimize digital channels using advanced analytics, focusing on driving new memberships and improving member retentionImplement and manage customer relationship management (CRM) systems to enhance data collection and utilizationStay current with emerging marketing technologies and integrate them into the marketing strategy as appropriatePerformance Tracking and Reporting
Establish comprehensive KPIs for marketing campaigns, incorporating metrics for customer lifetime value and long-term engagementDevelop dashboards and reporting systems to provide real-time insights on marketing performance and ROIConduct in-depth analyses to identify trends, opportunities, and areas for improvement in marketing effortsPresent data-driven recommendations to leadership for strategic decision-makingTeam Leadership and Collaboration
Lead and mentor a team of marketing professionals, fostering a culture of data-driven decision-making and continuous learningCollaborate with sales, operations, and franchise support teams to align marketing efforts with business objectivesProvide training and support to local teams and franchisees on advanced marketing techniques and analytics toolsQualifications
Bachelor's degree in marketing, Business Analytics, or related field; MBA preferred7 years of experience in marketing leadership roles, with at least 5 years in a multi-location or franchisee environmentProven track record of driving successful, data-driven marketing campaigns in the fitness, health, or wellness industryStrong expertise in business analytics, including proficiency in tools such as Google Analytics, SQL, and data visualization platforms (e.g., Tableau, Power BI)Experience with marketing automation platforms, CRM systems, and A / B testing toolsDemonstrated ability to use data analytics to improve customer lifetime value and marketing ROIStrong technical skills, including familiarity with marketing technology stacks and integrationsExcellent project management skills with the ability to prioritize, manage multiple initiatives, and meet deadlinesOutstanding leadership, communication, and interpersonal skills with the ability to collaborate across departmentsPassion for fitness and wellness, with a commitment to staying current on industry trends and innovationsReporting Structure
Reports directly to the CEO and PresidentWorks in conjunction with the Fit Fusion executive team
Flexible work from home options available.
Compensacin : $100,000.00 - $120,000.00 per year
Salary : $100,000 - $120,000
