What are the responsibilities and job description for the Director, Partnership Marketing, Americas position at Crunchyroll?
About Crunchyroll
WE HELP EVERYONE BELONG. IT'S OUR PURPOSE.
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200 countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the role
As Director, Partnership Marketing, Americas, you will lead third-party distribution partnership marketing in the Americas region (United States, Canada, Spanish-speaking Americas, and Brazil) overseeing strategy and operations. You will work with multiple teams and external partners to implement partnership marketing programs for SVOD subscriber growth and performance, expand awareness, and increase revenue.
- Oversee all partnership marketing programs in the Americas, focusing on SVOD-earned media and working with high-profile brands such as Amazon, Apple, Roku, Comcast, Google and YouTube, PlayStation, Samsung, and many others
- Independently lead partnership marketing strategy and operations end-to-end, including legal and creative approvals
- Monitor and evaluate distribution partners' marketing performance and identify ways to improve and make it more efficient
- Build business cases, projections, and metrics for programs in the region and evaluate distribution partners' proposals from a marketing perspective, measuring return on investment, level of effort, strategic and financial impact, and prioritizing them
- Develop frameworks to ensure processes are followed in the region and shared between regional and HQ teams within the context of partnership marketing, promoting knowledge, best practices, standardization, and learning sharing between teams
As Director, Partnership Marketing, Americas, you will report to the VP, GTM & Partnership Marketing.
We are considering applicants for the location of Culver City, CA.
About You
We get excited about candidates, like you, because...
About the Team
Both domestic and ever-expanding international efforts fuel Crunchyroll's growth. The GTM & Partnership Marketing team works with global regions to support and bring to life Crunchyroll's Strategy & Planning's vision, goals, and priorities. The team also works to support app distribution, channel, and partnerships from a Marketing perspective to delight and super-serve anime fans, expanding our footprint and brand awareness while making Crunchyroll synonymous with anime worldwide.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks :
LifeAtCrunchyroll #LI-Hybrid
The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll's Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - Culver City, CA
135,727-$169,659 USD
About our Values
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll's hiring process? Please check out our Hiring FAQs : https : / / help.crunchyroll.com / hc / en-us / articles / 360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights : https : / / tbcdn.talentbrew.com / company / 22978 / v1_0 / docs / spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from [redacted] email account.
Salary : $135,727 - $169,659
